Bozell’s creative director, David Moore, has been highlighted in this month’s PRSA Nebraska blog, PRSA NEws, with his article “Writing Your Brand’s Obituary Today May Save You From Extinction.” In it, he discusses how important it is for brands to question themselves. He says we should “think of it as a game to play every so often among an organization’s leadership.” He also includes his five favorite questions. To read the entire article, click here.

The PRSA Nebraska blog, PRSA NEws, provides tips, resources and insights from industry experts as a service to the more than 200 public relations professionals and affiliate organizations. Plus, current PRSA members can visit prsanews.org to find outstanding opportunities for professional growth, networking and community outreach.