Creative marketing communications firm Bozell today announced the creation of Bozell Books, a new division of the agency that offers strategic book development services for experts, executives and entrepreneurs interested in publishing. Bozell Books is a partnership between Bozell and Erin Reel, founder of Los Angeles-based The Lit Coach and one of the most recognized publishing and editorial consultants in the country.
Bozell Books offers writers a broad range of professional book services from creative direction, editorial support and publishing counsel to brand navigation, digital strategy and public relations. Through the partners’ combined expertise, Bozell Books provides a unique, one-stop shop solution for opinion leaders interested in publishing as a platform to boost their credibility, generate publicity or expand their resume.
“Most professional publishing services have either a strong editorial, marketing or publishing component, but very few offer the depth and expertise in all three areas that we do,” said Reel. “We believe self-publishing and strategic traditional publishing approaches are the future for the ‘E3’ market – experts, executives and entrepreneurs who are looking to enhance their reputation and grow their business in new and creative ways.”
A former literary agent with more than a decade in the publishing industry, Reel founded The Lit Coach in 2010 to offer in-depth counsel and editorial development to writers seeking to best prepare themselves and their work for the business demands of literary agents and the publishing world at large. She has contributed to two of the most widely read and respected resource books for writers, Making The Perfect Pitch: How to Catch a Literary Agent’s Eye, and Author 101: Bestselling Secrets From Top Agents. She is also co-curator of The Writers’ Kitchen, a gathering spot for writers where inspiration and creativity is served daily on Rainn Wilson’s SoulPancake.
“With all of the changes in publishing, we saw an opportunity to leverage our own experience in the industry by teaming up with Erin to provide a more comprehensive and professional set of services for individuals looking to publish,” said Robin Donovan, managing principal at Bozell and author of Is It Still Murder, Even If She Was A Bitch? “Not only is this a tremendous growth opportunity for the agency, we believe there is enormous, untapped talent within our client base that could be captured in print. Having Erin on board can facilitate that effort.”
About Bozell
Bozell is a creative marketing communications firm headquartered in Omaha, Nebraska. Bozell’s focus is on our clients’ customers, understanding marketplace attitudes and behaviors to create winning marketing and sales strategies as well as impactful advertising, digital marketing, social media, public relations and technology solutions that produce results. For more information, visit Bozell.com.
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