Bozell, a creative marketing communications company, has added to its integrated management team in a move to further enhance senior bench strength and strengthen its leadership position in the ever-changing environment of the marketing profession. “We’ve realigned our structure and will continue to do so as needed to better deliver integrated marketing services in a meaningful, relevant way,” said Kim Mickelsen, Bozell owner and principal, Integrated Marketing.
“A couple years ago we recognized the need to make some significant strategic changes to be more competitive. Read More

We’ve create a practical how-to seminar series on a variety of marketing topics because we’ve seen first hand the need for a “preventative medicine” type of approach when it comes to effective marketing techniques being used today.

Bozell, an integrated marketing consulting and communications company, will offer a seminar on communications and social media marketing on March 3 in Omaha at the Scott Conference Center, 6450 Pine Street. “Social media is not a fad, trend or buzzword. It’s how individuals use the Internet to collaborate, communicate and find customers,” said Kim Mickelsen, Bozell owner and principal, Integrated Marketing. “We are offering companies the opportunity to learn the knowledge and tools to effectively join the game.”

I am not Burger King’s target market.  I don’t even eat fast food.  However, I have to admit that I got a little chuckle out of their “Flame” cologne….originally released for the holidays, apparently it was hard to get your hands on.  But it is now back in stock at http://www.firemeetsdesire.com/
The Barry White-esque voice and overly cheesy graphics are just bad enough to be kinda good.  Plus, for just $3.99 you can enjoy the flame-broiled qualities of the Whopper calorie-free.  Read More

Surprisingly it’s just dawning on many people that they have a digital trail that can impact their ability to land a job. For years, we’ve routinely done a quick online search of candidates we interview. And I often shake my head at some of the things we find. But now, YouTube’s making it easy to clean up your act as far as video comments go.

As I watched the inaugural festivities today, I couldn’t help but be affected by the vibe of optimism radiating from so many. I’m no Polly Anna. We certainly have a tough road ahead, but despite the difficult tasks to come, the last couple of days have been filled with a palatable feeling of renewal for me.

In an economic downturn, employees may feel like they’re holding on for dear life – glad to have a job and empathetic for those who aren’t so lucky. 
For now, it’s an employers market.  There’s a larger supply of talent than there is demand for employees.  But, as the economy rebounds, we’re likely to see a quick shift back to an employees’ market.  Those who may have stayed in jobs where they weren’t completely satisfied, start a wave of turnover as job options become more readily available. Read More

There’s one decoration you must have this holiday season, and it goes on your face. That’s right, ‘stache is the Tickle-Me-Elmo of 2008. So get yours today by taking the ‘stache survey. Are you the Fu Manchu, The Chevron, The Walrus or will you sport the Handlebar? Who knows. Come find out. Then show it off by sending it to your friends. And from all of us at Bozell…Merry Stachemas to all and to all…a good night.

I was curious. And decided to do a little non-scientific research. So over the course of two days, I monitored and tracked several random online conversations. Then pulled 500+ snippets of the dialogue and created a quasi tag cloud of the conversations to see what it looked like.

After a long look in the mirror, I realized with horror that from an image standpoint, we had really let ourselves go. We had been so busy with client projects and focused elsewhere, we had neglected our own brand nurturing and external marketing efforts. So with a brutal intensity we began the process of a thorough self analysis. Of everything. Top to bottom. From the inside out. Painful to say the least.