May 3rd, 2010
Act Like You Want It
Attitude and perception are an amazing thing. If you want something, act like it. Think like it. Believe it. Your enthusiasm means a lot and shows you care.
Watch the people around you. I’d bet that the people with a positive outlook and enthusiastic approach are making more progress toward goals than the people whose bleak outlook prevents others from wanting to get on board. Read More
May 1st, 2010
Tips for Blog Contributors on Commercial Web Sites
If you’re in a rotation of last entered/first seen, don’t road block the other bloggers by posting multiple submissions one after another – give the other contributing bloggers a chance to be in the rotation Read More
April 27th, 2010
Stick to One Message in Your Email Blasts
Unless you are sending out an email newsletter, stick to one primary message in each email blast. Don’t try to pack ten pounds worth of stuff into a one pound bag. The more information you shove into an email, the higher the possibility the recipient will hit delete. Or worse; unsubscribe. Read More
April 23rd, 2010
Spruce Up Your Email Usage Habits
Today’s post on Seth Godin’s blog had me agreeing very quickly. Everyone uses email, but a lot of people don’t quite know all the little nuances that can make your email usage appear more professional, if not make you look more email savvy.
April 21st, 2010
Job Hunting Tips for New Graduates
Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More
April 19th, 2010
Business Cards Should be Used as a Marketing Opportunity
Make sure your card says something about you. There are a lot of boring business cards out there. Why? Probably because someone started a business, and “Get business cards” was one of the items on their “to-do” list. But don’t just slap it together – put some thought into it. Make it unique, creative, and indicative of the special qualities you bring to your business. When your thinking of printing business cards, remember that these small little cards represent you and if they are not memorable than neither are you. Read More
April 16th, 2010
Five Non-Technical Tips for SEO
There are potentially hundreds of factors search engines use when indexing and ranking a website. This can quickly become overwhelming for both organizations and web professionals. When it really comes down to it however, content is and always will be king. With that in mind here are five important things to know about search engine optimization.
1) The total number of pages in your website
The amount of content you make available via your website is critical for SEO. Read More
April 16th, 2010
Testing Your Website for Mobile Devices
Have you ever wanted to know how well your website performs on mobile browsers? Luckily there are a few services that allow you to perform basic tests to determine load time and even a visual representation of how your website will look on certain devices. This can give you some key insights on whether or not you need to make structural modifications to your website if you are trying to appeal to a more mobile audience. Read More
April 8th, 2010
Choose Dashes Over Underscores
When naming files and links in your website, use dashes to separate words instead of underscores. Most search engines, like Google, will read dash-separated words as individual keywords where they look at underscore-separated ones as one unit. Read More