Sensible and smart use of color will help strengthen your brand. Humans naturally associate universal meanings to specific colors. For example, red is often associated with strength and power, while blue is associated with serenity and peace. Choosing the wrong colors for your logo could cause potential clients to have misconceptions about your brand. Sometimes companies feel the need to use too many colors in their logo and their brand ends up visually confusing and ultimately, Read More

Most traditional TV viewing continues to happen in the evening hours (M-SU 8-11pm) while “primetime” for online video viewing lasts from noon to 6pm, peaking at 4pm. Read More

Stay Focused on Your Values: Oftentimes companies and business owners try to create an image that communicates their ENTIRE business concept. This is asking an awful lot! Instead of focusing on the big picture, zero in on the values and ideas that your company stands for. As customers come to know your business and what it means while interacting with your brand, they’ll quickly learn to associate your logo with these principles.
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Know your target market: Even though you may be tempted to go for a logo design that is pleasing to you, it’s important to remember that your logo is for your customer and not you. Focus on your market segment, design for that demographic, and your brand will be successful. Read More

Feeling data rich and insight poor? We’re inundated with data. It’s everywhere. We have performance data from our marketing efforts. We can slice and dice it every which way. Drill down into minuet detail. Yet, the sheer volume can sometimes be more confusing than helpful. Making it easy to overlook the obvious.
I was talking to a marketer today who was struggling to glean some insights from a mass of campaign data. He had an impressive amount of data on every imaginable part of the campaign, Read More

So you’ve been publishing your blog in order to get some helpful information out there into the hands of those who might need it.  Then a commercial web site decides that they like your voice and are interested in republishing your blog.  That’s great.  But beware of one critical thing.  The tendency to want to increase your frequency of posting is understandable.  You want to keep up with their other bloggers and add as much value as possible.  Read More

Your blog is finally becoming established and you’ve started to notice that one individual is making comments fairly regularly. Perhaps you’ve scored your first fan.  But how engaged is this contributor if the main purpose of these frequent comments on your blog is really a thinly disguised opportunity to site that individual’s own blog.  That contributor is what I refer to as a Blog Hog.  They don’t really care about what you said – they want your readers to read what they’ve said. Read More

With the advent of the Internet and social networking sites, we have all become more comfortable and complacent in communicating with clients and colleagues online. What we forget is that for thousands of years before the digital revolution, our primary form of communication has always been face-to-face conversation. It is important for us to step away from our keyboards from time to time and have a real conversation with someone. Read More

Don’t worry about filling out your page’s META keywords tag unless you’re running local search or a search appliance that takes advantage of them. The major search engines, like Google,  ignore that tag these days. Focus on your content! Read More

If you’re having problems constructing a nice footer on your website using only CSS, you should check out this implementation. Very nicely done:
http://www.cssstickyfooter.com/ Read More