Google just announced today that within their Webmaster Tools utility you can now receive automatic alerts when the Googlebot experiences a jump in Crawl Errors. You can read the whole post on the Google Webmaster Central blog.

Or you end up being nothing to no one. Read More

We’re in a creative business so emotions can sometimes run high. On occasion we’re subjected to an angry outburst which is generally counterproductive to any project it impacts. Read More

Remember that if you run an SEM (pay-per-click) or online display advertising campaign in Spanish your landing page also needs to be in Spanish. Read More

We’ve had some Insights posts that talk about getting jobs in the creative field. You should read them. Job applicants should also read the job description for the position they are applying for.

Don’t get so close to the avoidance product or service you’re marketing that you forget it’s not a subject welcomed with open arms. You may come up with a “kick ass” new promotion for adult diapers, but if you wave it openly in the face of your target audience – especially if it’s open enough to be observed by others close to them – you might find yourself permanently banned from their considered set. No one wants to come home to a flyer waving from their doorknob suggesting that their almost certain incontinence can be solved at a discount! Read More

Social media marketing has become a a fairly standard part of marketing programs today for lot of companies and of course everyone wants to jump on the bandwagon. If you haven’t made the leap yet, here are some very basic tips to get started. Read More

Have you ever found yourself responding to an email in anger?  I know sometimes I’m tempted to send off a little terse response. But with email it’s tough enough to communicate an approachable tone even on a good day, that a little terse-ness, even sarcasm, can make you sound like a total jerk. So think before you click send…save a draft, go get a cup of coffee, walk around, and imagine that tomorrow morning someone has taped your e-mail outside your door. Read More

Always ask your guest (or associate) if they would like a glass of water or a cup of coffee before your meeting begins.  Set the tone and make them comfortable. Read More

I love a great bargin just as much as you do BUT often times in advertising there is a reason why it’s a bargain.  Read the fine print, ask questions and most importantly go with your gut! Read More