The internet can create an illusion of interconnectedness. Similar interests (music, sports, pop culture, etc.) connect people. That’s not new news. These connections take a part in shaping our society by creating, merging and shifting subcultures. Since the introduction of the internet and social media, it has become much easier to zone in with those similar to us. Which is fine, to a degree, but it presents this new opportunity to shut out the rest. Read More

When you think of how to approach a social media strategy for a financial institution, the words ‘creative freedom’ probably don’t pop into your head. But while there may be additional guidelines and restrictions when it comes to the social media space for the financial industry, content published doesn’t have to be dull or tiresome. Read More

“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” – Mark Zuckerberg, 01/11/2018
They’re calling it the Facebook Apocalypse. Though the world hasn’t ended since Facebook’s big announcement, brands are seeing changes in how often their content is shown to followers. Read More

Does the saying “out with the old, in with the new” apply to Facebook? It is understood that technology is always changing, but does that mean that Facebook will lose an estimated 2 million users under the age of 24 in 2018? According to eMarketer, it does. Read More

“When you have a lot of followers but not a lot of engagement, it looks weird. Instead of a good first impression, you are starting the business relationship communicating that you can’t attract a real following, so you’ve bought fakes to boost your social status.” – Oliver Talamayan via Forbes  Read More

The world of social is constantly changing and evolving. To keep up with all the latest news and trends, social media coordinators and managers need to stay on their toes. For Bozell, that’s where Sprout Social comes in. As the ultimate social management tool, this nifty software allows for time-effective coordination of social platforms for all clients – including monitoring, reporting, engaging and strategy-building. Read More

Bozell, a full-service advertising and public relations agency, has been named the winner of the National PR News Finnie Award for the Communications Campaign category for the #FNBBucketList promotion for First National Bank of Omaha. Read More

Social media is one of the fastest growing marketing segments out there. Platforms are always changing, and the industry reaches new depths of innovation daily. For any industry, it’s important to stay ahead of emerging trends and understand the factors influencing them. Read More

Wait, what just happened?
I, like many young adults, am often guilty of trying to multitask when watching TV. Aka, I get on social media and miss what’s happening right in front of me. Read More

With the Rio Olympics kicking off tonight, tons of brands are excited to incorporate posts about the Summer Games into their social assets. Unfortunately, if you’re not officially sponsoring this event, you cannot. Yes, you read that right. Read More