Does the saying “out with the old, in with the new” apply to Facebook? It is understood that technology is always changing, but does that mean that Facebook will lose an estimated 2 million users under the age of 24 in 2018? According to eMarketer, it does.
For the younger audience, there are other options. For example, there is Snapchat. Gen Z wants to be able to pick who they want to communicate with. Snapchat not only allows this, but it allows them to do this visually. (And despite Kylie Jenner’s damaging post, they’re still kicking.)
Instagram is another one, coming in hot by adding 1.6 million users in 2018 under the age of 24. The increase in users can be attributed to several factors, including the fact that Instagram allows the user to be creative with the content they’re posting.
But let’s think about why this generation is more attracted to these other social networks, rather than Facebook.
The simple fact is: Generation Z wants to communicate with their friends, not parents and grandparents. And that’s who’s on Facebook, whether you want to believe it or not.
And that’s not to say that Facebook isn’t thriving. Even with Facebook losing 2 million followers this year, they will still be leading the pack with the most monthly users of all social platforms with 167.9 million (Adweek). All we’re saying is if you’re trying to target a younger generation, you might want to look into Instagram and Snapchat.