Unless you are sending out an email newsletter, stick to one primary message in each email blast. Don’t try to pack ten pounds worth of stuff into a one pound bag. The more information you shove into an email, the higher the possibility the recipient will hit delete. Or worse; unsubscribe. Read More

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

RFM is a behavioral marketing segmentation technique that direct marketers have been using for years to identify their best customers in order send them special, tailored offers. Read More

Chances are that if you are advertising in order to drive clicks to your web site, you’re probably using landing pages as a campaign component. Read More

One of the most important parts of email marketing is writing effective subject lines. You only have about 50 characters to work with if you want to make sure most of your message displays in the subject line of the recipient’s email client. Here are some tips for developing more compelling subject lines. Read More