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There have recently been a lot of fun things happening around dogs and cats. In particular, adoptable animals are getting special attention. Even OK Go made a video last year using all shelter dogs for their “White Knuckles” song. Read More

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, Read More

You have to admit that Google Analytics has become a major force in the world of web based analytics reporting tools. We have been using the service here at Bozell for quite some time as one more arrow in our quiver of tools. It is a great tool in that it is free, robust and integrates in with your pay-per-click advertising programs. Read More

Technology research firm Gartner recently released their list of the top 10 strategic technologies for 2011. Gartner defines ‘strategic technologies’ as those that have just matured or are still emerging.
I was struck by the fact that at least six of the technologies have already, or will, impact brand strategy and communications planning. Many of these are already being employed at some level.
Listed below are the six technologies with a brief explanation taken from the Gartner press release. Read More

SEOmoz has posted a great list of a few things to do with Google Analytics in order to get more out of the tool. Some of the tips are basic and some are advanced, but all help you to better understand what’s happening with your site and the visitors to it. And that’s very important to your digital marketing efforts.
Topics covered include:

Use regular expressions for fine-tuning your traffic analysis
Make sure your analytics code is installed correctly
Segment your funnels
Track SEO variables
Track form abandonment

Read the full article here: http://www.seomoz.org/blog/5-quick-google-analytics-hacks Read More

The once popular Bloglines RSS feed reader service will be shutting down on October 1st. I used the service regularly for a couple of years to keep up with numerous industry and personal interest websites. Over the last couple of years though I just seemed to slowly abandon it. It looks as though I was not alone.
The current operators of the service at ask.com noted that the major uptick in the usage of services like Twitter and Facebook have destroyed usage of feed aggregation services. Read More

Last week Google unveiled its new search titled Google Instant. This new search process allows for users to search real-time and tailor their query as results are automatically presented to them. For users this will mean the end of the search button and vast improvement in finding relevant results.
Not everything we see is a bed of roses however. With the old auto complete technology Google would provide the user with potential search queries based on the terms typed into the search box. Read More

Monitoring social media campaigns can be difficult. There are some wonderful tools out there but most require registration or paid subscription. Google just launched a new service that simplifies the real time monitoring of updates made from Facebook and Twitter.
The system dubbed “Google realtime” is as easy to use as any Google search. Simply type in your search term or wrap your term in quotes if you want an exact match, Read More