Not only is this packaging super-sweet, but the cocktail is pre-mixed. (which is a big plus in this busy world we live in.) So I will do the designer-nerd thing and have it displayed on my shelf or use it as a candle holder for the art studio after it is emptied. What a refreshing take on alcohol packaging. It reminds me more of something West Elm would design if they ever moved away from designing furniture.

As we were sitting over Sunday morning coffee and checking out the latest and greatest deals, we ran across a coupon for Tropicana Orange juice.
Instead of the cool twist on a classic packaging with the image of red striped straw in the orange, the brand had done a major belly flop by “genericizing” it’s brand into something that you would see on the Kmart shelves circa 1990.  I liked the old packaging. It worked. (I mean, Read More

I picked up a British Vogue last week in the hopes gaining any creative inspiration for some retail campaigns. There was a layout that absolutely blew my mind. “Spellbound: Dream of a bewitching Christmas filled with jewels fit for a fairy tale, sparkling under a diamond moon.” Never before had I seen anything quite like this as far as art direction, innovation, lighting, materials used, etc…this article was the main reason why I bought the mag. Read More

When VT Industries came to Bozell for assistance with growing their architectural wood door business, we began by conducting research with architects, their primary target for doors.

The research showed doors were not a top priority decision in most projects. We developed a strategy to provide a memorable connection for VT Industries’ doors with architects to ensure the product was top of mind throughout the design process.
The solution was to showcase VT Industries’ doors as a creative outlet for architects – another way for them to make a building unique. Read More

When the largest privately held bank in the nation wants to celebrate its 150th anniversary, one thing is fairly obvious. It’s got to be big. That’s the exact realization Bozell came to when they began work on First National Bank’s 150th anniversary campaign.
We’ve all seen the stereotypical anniversary campaign. They’re two parts historic photos, one part folksy music and a heavy dash of sepia tones. While they might appeal to the history buffs among us, Read More

Slipstreem Aerodynamics produces the Showtime 100, an aerodynamic add-on for semi trailers that helps reduce drag and increase stability. As a result, truck owners save fuel and wear and tear on the engine, tires, and trailer. Drivers experience improved truck handling, and the device requires no driver interaction when backing into a dock – a big advantage over add-ons produced by other manufacturers.
We were involved in developing a new look and feel for Slipstreem Aerodynamics, Read More

Target was one of the first major companies to bring affordable well designed pieces to the masses. I would like to believe that IKEA started that path but Target was smart enough to see where America was lacking and craving without even knowing it. I just found out that H&M released a new home collection in Berlin, Germany. H&M is most known for bringing affordable runway looks to the masses and has stores located all over the world and in major US cities. Read More

I will be the first to admit it. When it comes to standing up for our concepts, or proving the reasons behind why we created something a certain way, I will totally throw myself on the chopping block for design. If we don’t stand up for it, who will?! And can you imagine a world without any thought put into the way things are designed? From directional street signs, to buildings, to the cars we drive, Read More

Driving east on Cumings Street, there is almost always a shopping card wedged into a bush, resting beneath a tree, or rolling 30 mph towards the Bag and Save parking lot. It always got me thinking about how this area just wouldn’t be the same without these “icons” of the hood making their presence known.
It reminded me of a website that I visited a few years ago that is since going strong. The Stray Cart Shopping Project. Read More

For more than ten years, Bozell has provided marketing communications for VT Industries, the leading manufacturer of architectural wood doors and postformed laminate countertops. Our services have included development of brand identity, business-to-business advertising, home center support, customer loyalty programs, sales support, public relations, trade show support and collateral.
VT countertop sales were steady but slow and the product was viewed largely as a commodity. Based on customer feedback, VT and Bozell determined that VT countertops needed to be shown in various applications to demonstrate that these were not the laminate countertops of the 1950s. Read More