I tweet, Facebook, and blog about restaurants on a regular basis, but I don’t Yelp. I’m not sure why other than the fact that I don’t really use Yelp to help me find places to visit. The few times I have used it have been disappointing, probably because I am very picky.  Translation: I’m vegan and in the past the network has not been as helpful for my goals.

A couple weeks ago I was at one of my favorite local restaurants and the owner said his vegan cake would be at the Yelp party in a few days. Yelp party? What’s that? He gave me a flyer and explained that several local restaurants would be there and all were asked to have vegan options for guests. In addition, the event was an opportunity to help raise money for a local nonprofit that I like. I was in! Read More

There are millions of dollars worth of wrinkle reducing products out there. And there are millions of dollars working to promote them.

In order to conduct my own very scientific experiment on various wrinkle reducing products, I first had to search for folks with wrinkles (denial is really a remarkable thing – isn’t it?). Read More

Last Friday, Uber, a ride-sharing program delivered through a mobile application, offered something out of the ordinary, ice cream. UberIceCream was available in 144 cities (38 countries on 6 continents) and allowed Uber users to request ice cream to be delivered to them. All costs are paid through the mobile app that users set up ahead of time, so there is no worry about how to pay.

Uber, and its fuzzy pink mustached competitor Lyft, has not been available in Omaha long. And, like in other cities, there has been some controversy that is not yet fully resolved. I have happily used both services. But, on Friday I wanted to have ice cream delivered and be part of a global event. Read More

A year or so ago I was asked – through my blog on menopause – to participate in helping to “name” a new product offering by Kimberly-Clark. They wanted a cute/clever name for the pairing of toilet paper and wipes for women 50+. I was aghast!

What were they thinking? More to the point, what were they implying? That women 50+ leak waste? Read More

A common, and smart, question asked by many clients is, “should we be in Instagram?” The number of platform users certainly continues to grow. Interestingly, the question is often followed by something like, “I keep hearing all the kids are there.” We could replace Instagram with Snapchat in this scenario, but let’s focus on Instagram.

Everyone should be asking if they are utilizing the right social media tools for their business/brand. It’s an important question and the answer changes as more platforms become popular and businesses/brands evolve. Read More

Online native advertising is more popular today than ever and, thank goodness, has become more integrated into online experiences. In some cases, users are not even aware that content they see is a form of advertising to take them to an article or video outside their original query. Read More

We’ve all seen bad advertising. Really bad advertising. It’s pretty much everywhere, right? But today I was stopped dead in my online tracks. My jaw dropped. It was so horrific I thought for sure Omaha.com had been hacked by some prankster.

But alas, it’s real. LowerMyBills is known for some crappy ads, but this takes the cake. They actually paid someone to create this abomination. What’s worse, some hack used flash to create it. Wonder if they proudly display it in their portfolio? What’s really sad is that it is soooo horrifically bad that it’s probably getting good results. People like me, who were so shocked by it, we felt compelled to click to find out who was behind it. Read More

Bozell’s creative director, David Moore, has been highlighted in this month’s PRSA Nebraska blog, PRSA NEws, with his article “Writing Your Brand’s Obituary Today May Save You From Extinction.” In it, he discusses how important it is for brands to question themselves. He says we should “think of it as a game to play every so often among an organization’s leadership.” He also includes his five favorite questions. To read the entire article, click here.

The PRSA Nebraska blog, PRSA NEws, provides tips, resources and insights from industry experts as a service to the more than 200 public relations professionals and affiliate organizations. Plus, current PRSA members can visit prsanews.org to find outstanding opportunities for professional growth, networking and community outreach.

Bozell, a full-service advertising and public relations agency, has named Kim Mickelsen as chief executive officer (CEO) and Robin Donovan as president in recognition  of their leadership, years of service, and above all their luck of the draw. Read More

Creative marketing communications firm Bozell today announced the agency received multiple local industry awards for its advertising campaigns. Sponsored by the American Advertising Federation (AAF), the ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. Read More