Bozell, a creative marketing communications company, has expanded its Smartargeting division which offers strategic database marketing solutions for customized direct marketing and creative solutions. This expansion includes staff additions and a new location at 12980 Metcalf, Ste 400, Overland Park, Kansas. Within the past year, Amy Welsh has been added as a director of analytics and Rick Anderson as direct creative director.
“Bozell’s Smartargeting group offers complete solutions that allow all types of businesses to communicate with their customers one-on-one,” said Steve Kuegler, Smartargeting managing partner. “With Amy’s technology background and Rick’s creative experience, we will be able to take our existing suite of services to the next level.”
Bozell Smartargeting offers customer behavior database monitoring, identification of emerging customer needs, developing and testing new products and targeting highest-potential prospects. Other solutions offered include scoring existing customers based on actual return on investment, matching type and frequency of communications to diverse target segments and providing precise market intelligence in the development of strategy.
“The success of Smartargeting and the additions of Amy and Rick enable Bozell to better prepare and offer integrated marketing services to a variety of clients,” said Kim Mickelsen, Bozell managing principle.
As director of analytics, Welsh will manage and lead the direction of Smartargeting database storage and retrieval and provide clients with detailed production reports. She spent the past 10 years in many positions including systems and database analysts for the Marketing, Sales, and Network divisions for Sprint Nextel Corporation. At Sprint Nextel she designed and implemented many data warehouses and provided integrated data solutions through-out multiple divisions. She graduated from DeVry University with a bachelor’s degree in business operations. She has experience with many of the major database software companies on the market, but has advanced database training in Statistical Analysis Software (SAS), the market-leader of analytical software.
Anderson is responsible for the strategic and creative development for database/analytics for multi-channel direct programs and campaigns. He has spent 20 years in general advertising and has been in direct marketing for the last 16 years. Prior to joining Bozell, Rick worked with Bernstein-Rein Advertising as Associate Creative Director on such accounts as California Chamber of Commerce, SunCom Wireless, Commerce Bank, Thornburg Mortgage, USAA, Healthfair and Advahome Mortgage. Anderson’s experience includes brand development with multi-channel direct programs on many of the accounts listed.
Bozell is a creative marketing communications company with offices in Omaha, Nebraska and Overland Park, Kansas. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. They then use advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.
