Omaha-based Bozell, a creative marketing communications company, delivered the winning concept in Sunday night’s episode of AMC Network’s “The Pitch” to land a contract with the national Juvenile Diabetes Research Foundation (JDRF). Bozell is among a select group of 15 advertising agencies in the country featured in the new unscripted series.

“Competing on ‘The Pitch’ is an experience we’ll never forget,” said Kim Mickelsen. managing principal. “ We’re thrilled for the opportunity to work with such a fantastic organization, and we can’t wait to start putting our team’s ideas into motion.”

“The Pitch” chronicles the incredible lengths, intense stakes and tight deadlines top advertising agencies encounter when they take aim at a major new piece of business. In each weekly episode, camera crews shadow a pair of advertising agencies for less than two weeks as they develop and present creative campaigns for a national client. The segment featuring Bozell was filmed during late January in Omaha.

The objective presented in Bozell’s episode was to enhance awareness of JDRF and its fight against Type 1 Diabetes by developing a rally cry that would create buzz, build connections and drive contributions. Bozell concepted a mysterious, online persona for Type One Diabetes – dubbed “TOD” – and created a grassroots, social media-driven campaign culminating in a reveal of TOD’s identity and a call to action to “Be The Voice of One.”

“The real win here is for JDRF,” said Jerry Stoner, executive creative director. “Our hope is that, as a result of exposure from ‘The Pitch’ and our campaign getting underway, the organization will get the boost in awareness it needs to raise more money in the fight against diabetes.”

In addition to Mickelsen and Stoner, the pitch team from Bozell included two art directors, one copywriter, four web developers, two media planners, digital director and the agency’s social media director. Studio Lambert (“Undercover Boss”) is the executive producer of the eight-part series, which made its debut on April 8.

About Bozell
Bozell is a creative marketing communications company headquartered in Omaha, Nebraska. Bozell’s focus is on our clients’ customers, understanding marketplace attitudes and behaviors to both create winning marketing and sales strategy, as well as impactful advertising, digital marketing, social media, public relations and technology solutions that produce results.

About AMC
AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row, as well as the Golden Globe® Award for Best Television Series – Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About. Available in more than 97 million homes (Source: Nielsen Media Research), AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters Here.

About Studio Lambert
Studio Lambert is a fast-growing independent television production company based in London and Los Angeles. It specializes in creating and producing entertaining, non-scripted programs for the UK, US and international markets. It produces programs for a wide range of American and British networks including the Emmy nominated worldwide hit, Undercover Boss.

Chief executive Stephen Lambert is responsible for ground-breaking programs in Britain and America such as Wife Swap, The Secret Millionaire, Faking It and, most recently, Undercover Boss. The US team is led by Eli Holzman, the former head and co-founder of Miramax Television, who created the award-winning hit Project Runway. Eli also developed and launched Beauty & the Geek and co-created Bravo’s Work of Art: America’s Next Great Artist. Studio Lambert is backed by All3Media, a global group of production companies and an international distribution company.

About JDRF
JDRF is the leading global organization focused on type 1 diabetes (T1D) research. Driven by passionate, grassroots volunteers connected to children, adolescents, and adults with this disease, JDRF is now the largest charitable supporter of T1D research. The goal of JDRF research is to improve the lives of all people affected by T1D by accelerating progress on the most promising opportunities for curing, better treating, and preventing T1D. JDRF collaborates with a wide spectrum of partners who share this goal.

Since its founding in 1970, JDRF has awarded more than $1.6 billion to diabetes research. Past JDRF efforts have helped to significantly advance the care of people with this disease, and have expanded the critical scientific understanding of T1D. JDRF will not rest until T1D is fully conquered. More than 80 percent of JDRF’s expenditures directly support research and research-related education.