Bozell Smartargeting™ earned five honors at the annual AMBIT Awards, presented by the Kansas City Direct Marketing Association, including the prestigious Consistent Achiever Award.

“It is a great honor to be recognized for our innovative strategy and results. We are very proud to receive this honor for our work,” said Steve Kuegler, managing partner of Bozell Smartargeting™.

Bozell won two awards for its VP Builders Recruitment Campaign: Business Direct Mail, $2,000/M/Dimensional and Business Integrated Marketing. The campaign was a soft introduction to VP’s new brand position to builders. The message revolved around VP’s loyalty and served as a recruitment tool for new members. Research efforts broke down VP’s target demographic into four groups based on VP’s penetration in each market and the level of opportunity for recruitment. The strategic approach dramatically reduced cost per thousand and increased the response rate dramatically over the previous year.

The marketing agency also won three awards for its Borshiem’s 2010 Holiday Campaign: Consumer Catalogs, Consumer Direct Mail over $500/M, and the 2011 Consistent Achiever Award. The campaign used extensive research of Borshiem’s customer purchasing patterns to divide the customer base into two distinct groups. Then, a campaign was developed with messaging that catered to the buying patterns of each group. The campaign drovetraffic to the store and resulted in a significant increase in revenue leading up to the holidays.

The Consistent Achiever Award is one of the three highest honors presented at the AMBITs. It can be awarded to any entry in any of the 24 categories in the show. The award recognizes a campaign that ran at least two consecutive years and returned outstanding results in year over year application.