As the Quick Response (QR) code trend builds momentum, one local company decided to add their own two pixels, so to speak. A task force of designers and programmers at Omaha-based marketing company Bozell created its own QR code generator, QRinkle.
Through the free web application, users can input any web address, and QRinkle will create a downloadable QR code directing users to that URL. The easy-to-embed code can then be added to posters, brochures, advertisements, just about anything. QRinkle also offers advanced campaign tracking through Google Analytics, and integrates the QR code campaign results into your website’s analytics data, making it easy to assess the QR code’s effectiveness.
“QRinkle was designed to not just help people use QR codes, but to make using them easy and effective as possible,” said Scott Rowe, Bozell’s partner-in-charge of digital marketing.
Why would Bozell offer this program that’s fast and easy for anyone to use for free? Because they can. Bozell’s computer programmers wanted to prove how quickly they could create a simple yet effective web solution.
“We wanted to prove that quick-response development of an app was feasible in our organization,” Rowe said. “We’ll continue to build and improve QRinkle over time, but if you wait to plan out every phase, to unveil all stages at once, you’re behind by the time it launches.”
Overall, from concept to website, QRinkle took the four-person Bozell task force the equivalent of two days to complete.
In addition to the free QR code generator, the agency creates branded QR codes that integrate a company’s logo in with the pixels, such as the Bozell QR code attached. Bozell also flexes its marketing muscles with strategic integrated planning to help clients get the most from QR codes.
Learn more at QRinkle.com.
About Bozell
Bozell is a creative marketing communications company in Omaha, Nebraska. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients.
