(OMAHA, Neb. – August 30, 2010) The work of Bozell employee Carrie Ratcliff is to be featured in upcoming publication LogoLounge: Masters Library, Volume 3: Shapes and Symbols, the third master series book from LogoLounge.com. The third volume will be released in 2011 by Rockport Publishers.

Ratcliff’s featured logo was designed for Hyp-Yoga. Hyp-Yoga combines hypnosis and yoga for an innovative fitness and weight loss solution. The circular symbol is derived from a meditative symbol of Japanese Zen Buddhism. The circular motion of brush strokes symbolizes the rejuvenating journey of connecting what the mind wants the body to do and what the body actually does. The tall sans serif font represents poise and strength, two important variables of yoga. The earthy color tones are calming, natural and approachable.

“To be featured in a LogoLounge.com Masters volume is something that many designers aspire to achieve. I’m glad that a logo I believe in will be accessible to other designers across the country. What an amazing opportunity,” said Ratcliff.

LogoLounge.com was created to keep designers informed of the newest trends and up-and-coming designers. By the time traditional design books hit the shelves, the logos are already out of date, so LogoLounge.com features both an online and printed option for designers. LogoLounge.com typically receives around 35,000 entries for each book, and Masters Series books highlight exceptional work in specific styles. The featured logos are chosen by a panel of internationally renowned designers and represent the best in current logo designs. Their website offers current trends, logos in the news and featured designers. For more information, visit http://www.logolounge.com/default.asp.

About Bozell
Bozell is a creative marketing communications company with offices in Omaha, Nebraska and Overland Park, Kansas. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.