(OMAHA, Neb. – August 30, 2010) The work of Bozell designers Rachel Boshart and Carrie Ratcliff is to be featured in upcoming publication LogoLounge 6, the sixth book from LogoLounge.com. LogoLounge 6 will be released in February of 2011 by Rockport Publishers.
Boshart and Ratcliff’s designs were among 34,000 logos from around the world submitted to a panel of eight international judges. Only 2,000 of these were chosen to be featured in LogoLounge 6, four of which were designed by Boshart and Ratcliff.
Boshart’s logo design was created for TownCommons.com. This logo serves to unify the Omaha community through design, representing it with one collective voice. It uses positive and negative space to show the many elements that intertwine to produce one city. It makes the community feel approachable and cohesive.
Ratcliff has three designs in LogoLounge 6, including a second logo for TownCommons.com. Ratcliff’s logo features simple shapes of trees intersecting to create city buildings, suggesting both can coexist to form one community. The overlapping lines also represent interaction, collaboration and the sharing of information.
The Bras Across the Bridge logo is another of Ratcliff’s designs to be featured. This was created to promote an event to raise money for breast cancer research. The straps are the pink ribbons which represent the cause and the dotted lines represent the bras linking across the bridge. The design is approachable and accessible, representing optimism and hope.
Ratcliff’s final design is for NorthStar, an Omaha foundation dedicated to meeting the needs of North Omaha’s male youths with various programs and support. This logo is strong on its own. The modern star above the lowercase “n” is a youthful interpretation of the typical North Star. It emulates academic achievement and adventure.
“It’s such an honor to be included in a book like LogoLounge 6 alongside designers that we respect and admire,” said Boshart. “It’s also a great opportunity to see what other designers are doing and maybe get inspired by some of the newest and most innovative work out there,” added Ratcliff.
LogoLounge.com was created to keep designers informed of the newest trends and up-and-coming designers. By the time traditional design books hit the shelves, the logos are already out of date, so LogoLounge.com features both an online and printed option for designers. LogoLounge.com typically receives around 35,000 entries for each book, and books are released every year and a half. The featured logos are chosen by a panel of internationally renowned designers and represent the best in current logo designs. The website features current trends, logos in the news and featured designers. The next book, LogoLounge 6, will be released in February of 2011. For more information, visit http://www.logolounge.com/default.asp.
About Bozell
Bozell is a creative marketing communications company with offices in Omaha, Nebraska and Overland Park, Kansas. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.
