(OMAHA, Neb. – August 30, 2010) The work of Bozell designers Carrie Ratcliff and Jill Rizzo is to be featured in the upcoming publication Fingerprint: The Art of Using Handmade Elements in Graphic Design, set to be released in spring of 2011.
Ratcliff and Rizzo’s chosen design was created for Porridge Papers, a paper-making and letterpress studio in Lincoln, Neb. Porridge Papers wanted to host a Sweet 16 themed anniversary party to celebrate 16 years in business. Ratcliff and Rizzo used handmade white, bubblegum scented paper to create the wide belly band and the number 16 was die cut out in stencil form. They carefully selected paper with fine shimmery sparkles and printed images from past newspaper articles featuring Porridge Papers. They used over 100 of Porridge Papers’ photos and documents for the wrap. Ratcliff also hand-lettered the invitation using neon ink which was then letter pressed onto thick paper that matched the belly band. This fun, dynamic design has also won many other awards in addition to being featured in Fingerprint.
“I love using handmade elements in design, and I’m so happy that Fingerprint has created more focus on this aspect of the industry,” Rizzo said. “I agree, and it creates an opportunity to see what handmade elements other designers across the country are incorporating into their graphic design,” Ratcliff added.
Fingerprint was created to highlight the design community’s passion for handmade elements and resistance to computer-only design work. The book showcases work created with varying media including mixed media, illustration, letterpress, screenprinting and collage. It also includes essays about incorporating handmade design elements by Debbie Millman, Jean Orlebeke, Jim Sherraden, Martin Venezky and Ross Macdonald.
Fingerprint is authored and designed by Chen Design Associates (CDA), a visual communications company based in San Francisco, Calif. CDA has been in business for close to 20 years and is focused on telling the stories of their clients’ businesses in bold and authentic terms. For more information, visit http://www.chendesign.com.
About Bozell
Bozell is a creative marketing communications company with offices in Omaha, Nebraska and Overland Park, Kansas. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.