Bozell announced the promotion of Karissa Armstrong to media director. In this role, she is in charge of the integration of digital and traditional media opportunities across Bozell’s client roster.

“Brands live in the hearts and minds of consumers, not in neatly packaged commercials, ads or billboards. Brands are the cumulative experience over a period of time,” said Robin Donovan, managing principal of media and chief administrative officer of Bozell. “Karissa has a unique perspective to media placement that bridges the gap between traditional, Internet and social media platforms. She has extensive experience creating a robust consumer experience that works together to produce exceptional results.”

During her two year career at Bozell, Armstrong’s digital media expertise has impacted clients including Alegent Health, First National Bank, StonehouseGolf.com, WriteLife.com, Corn Refiners Association, CoCo Key Water Resort, Borsheims and Kansas Tourism. Her experience includes search engine marketing campaigns, negotiations and placement of television, radio, print, outdoor and online in more than 10 national markets, creation of sponsorships and promotional opportunities and developing strong relationships with key media partners.

Prior to joining Bozell in 2007, Armstrong developed national media experience in the San Diego Area. Over seven years, she worked with a variety of clients including the San Diego Convention & Visitor’s Bureau, Penta Water, TaylorMade, SignOnSanDiego,com and the University of Phoenix. Armstrong holds a Bachelor’s of Journalism from the University of Nebraska – Lincoln.  She is also the vice president of All About Omaha, non-profit organization comprised of young professionals ages 21-40 who are looking to get involved both civically and socially and enjoy all Omaha has to offer.

About Bozell
Bozell is an integrated marketing communications company with offices in Omaha and Kansas City. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.