Bozell, a creative marketing communications company, has added to its integrated management team in a move to further enhance senior bench strength and strengthen its leadership position in the ever-changing environment of the marketing profession. “We’ve realigned our structure and will continue to do so as needed to better deliver integrated marketing services in a meaningful, relevant way,” said Kim Mickelsen, Bozell owner and principal, Integrated Marketing.

“A couple years ago we recognized the need to make some significant strategic changes to be more competitive. So we first realigned the ownership group to reflect the necessary shift in business capabilities. By adding Corey Meyer, we were able to strengthen the ownership team and enhance the depth of our consulting practice,” said Robin Donovan, Bozell owner and principal, Administration and Business Services. Meyer has a 20-year track record of strategic, operational and marketing consulting working for companies such as Arthur Andersen and Gallup in the consumer products, retail, financial services and telecommunications sectors. The addition of Meyer completes the Bozell ownership team of Mickelsen, Donovan and Meyer.

“The ownership and management teams are leading the efforts at Bozell to place a greater emphasis on dialogue with and between key stakeholders, business partners and customers,” Mickelsen said. With Bozell’s recent acquisition of Orajan, a web design and development company, and the addition of the Dialogue Relations department, which includes social media, media relations, strategic planning and community relations, Bozell is continuing to evolve the way they do business. Bozell has also restructured its creative department into two divisions, advertising and design. In addition to traditional advertising, the company is expanding their design capabilities to better meet the needs of their customers.

With more than 20 years of experience in strategic planning, media relations and marketing communications, in California and Nebraska, Sylvia France recently joined Bozell as Partner in Charge, Dialogue Relations. Prior to joining Bozell, she worked at several marketing communications consulting firms, including Bailey Lauerman in Omaha and Regis McKenna in Palo Alto, Calif., as well as owning her own agency in Silicon Valley. She graduated from Florida State University, with bachelor’s degrees in finance and international marketing.

Joining Bozell as Partner in Charge, Brand Navigation, Kevin Hutchison brings to the agency more than 20 years of experience in account management, nonprofit marketing and financial communications. Hutchison previously served as an account director at KarshHagan Communications and also at Bozell as an account director on clients including First National Bank Kansas, MidAmerican Energy, CBSHOME Real Estate and Boy Scouts of America. He received a liberal arts degree from Asbury College.

Cort Irish joined Bozell in 2003 as Broadcast Manager, was promoted to Media Director in 2005 and was recently named Partner in Charge, Media. Currently, he supervises all of the media planning and buying for the agency’s clients. Prior to joining Bozell in 2003, Irish handled media for top agencies D’Arcy and Leo Burnett in New York. Irish graduated from Illinois Sate University, with a double-major in marketing and business administration.

As Managing Partner, Smartargeting, Steve Kuegler works closely with clients to develop their overall strategic database marketing programs. This includes a sophisticated analysis of clients’ customer’s data, evaluation of market factors and analysis of their internal systems. Previously he was vice-president of Database Marketing Services for Bernstein-Rein located in Kansas City, Missouri where he oversaw all aspects of the day-to-day operation of the department, as well as managed the database programs for all Bernstein’s clients, including Wal-Mart, Blockbuster Video, and Anheuser-Busch Entertainment. Kuegler also previously served as branch manager at Dun & Bradstreet Information Services and as the national marketing manager for a database-marketing subsidiary of SPS Payment Systems headquartered in Chicago, IL.

Jill Rizzo joined Bozell in 2006 as Associate Creative Director and was recently promoted to Partner in Charge, Design. Rizzo oversees the design teams for Alegent Health, Borsheims, VT and Tnemec. Prior to joining Bozell, she served as senior design director at David Day and Associates. She was also one of the creators of the Bemis Underground, an actively flourishing experimental gallery space sponsored by the Bemis Center for Contemporary Arts. She received her bachelor’s degree in fine arts from Creighton University and has also studied at the Minneapolis College of Art and Design and St. Olaf College.

Cliff Watson was recently named Partner in Charge, Advertising. Before coming to Bozell in 2002, Watson was a writer for premium outdoor recreation companies including Remington Arms, Perception Kayaks, and Mossy Oak camouflage. His experience also includes extensive work on a wide range of brands, from finance to food service and professional sports to local government. His advertising has been recognized by numerous creative organizations, including the One Club, Art Director’s Club, Clios, and OBIEs. Watson graduated from Rhodes College with a degree in fiction writing.

Scott Rowe was recently promoted to Partner in Charge, Interactive Planning and Strategy after previously serving as Interactive Services Director. Before joining Bozell, Scott co-owned and developed Seeit.com, a national Web site using streaming video to make apartment hunting easier. Previously he worked as a photojournalist for a CBS affiliate. Rowe graduated from the University of Nebraska at Kearney with a B.S. degree in broadcasting.

Brian Wetjen joins Bozell as Partner in Charge, Interactive Creative. He founded Orajen, a web design and development company in 2001, and served as co-owner until Bozell acquired the company in July 2008. He also previously served as webmaster for Bellevue Data Communications and was responsible for the design, programming and development of Web sites. An Omaha native, Wetjen graduated from the University of Nebraska at Omaha, with a bachelor’s degree in fine arts and printmaking.

About Bozell
Bozell is an integrated marketing communications company with offices in Omaha and Kansas City. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.