(OMAHA, Neb. – Dec. 1, 2010) – Bozell, an integrated marketing communications consulting firm, has named AnnMarie Fereday and Duane Siebler as business and engagement developers and Maggie Harn as copywriter.
As a business and engagement developer in the Brand Navigation department, Fereday contributes to communication planning and account service on multiple clients including Alegent Health, Borsehims, Tnemec and College World Series. She brings a breadth of experience in brand management, media, digital and event management to Bozell. Fereday was previously employed by Starcom Worldwide developing national strategy for clients including Macy’s, MillerCoors and most recently Procter and Gamble. She graduated from Creighton University with a Bachelor of Science in Business Administration.
Siebler also joins Bozell as a business and engagement developer in the Brand Navigation department and leads strategy and planning for multiple accounts including Tate and Lyle, OPPD and Right at Home. Siebler has more than 16 years of marketing and management experience and previously served as senior director of business recruitment marketing at the Greater Omaha Chamber of Commerce and as senior manager of marketing communications at Lincoln Financial Group. He graduated from the University of Nebraska at Omaha with a Bachelor of Science in Business Administration.
In her role as copywriter, Harn is responsible for concepting and writing for clients including Borsheims and Alegent Health. She previously served as a copywriter at Target’s internal agency inHouse, writing for Target media in all forms including TV broadcast, in-store marketing, online, social and traditional. Harn graduated from Creighton University with a Bachelor of Arts in Journalism and Mass Communication. She was also an award-winning writer at the Miami Ad School in Minneapolis where she studied copywriting.
About Bozell
Bozell is an integrated marketing communications company with offices in Omaha and Kansas City. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.