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March 13th, 2009

Many members of the Bozell staff offer a variety of presentations designed to help businesses large and small thrive in a hyper-changing marketing landscape.

Kim Mickelsen

Kim is currently the Managing Principal, Chief Strategic Officer at Bozell. With over 25 years of marketing and advertising experience, Kim has worked with clients big and small to develop and build sustainable brands. With a background in strategic planning and direct client service experience, Kim has gained expertise in an array of industries. From biotech to computers to food service and beyond, Kim’s background makes her one of the most knowledgeable marketing people in the area. Kim is also an expert in online communications – creating the Bozell interactive group in the mid-90s to help clients strategically integrate online communications into their overall marketing plans.

Kim’s presentations cover the following topics:

  • Brands and Brand Building
  • Marketing Planning
  • Online Marketing
  • Social Media
  • Online Reputation Management

Corey Meyer

Corey is currently the Managing Principal, Chief Financial Officer at Bozell. Prior to joining Bozell, Meyer was a Managing Partner with The Gallup Organization. There, he was responsible for the management of branding, market research, employee engagement, staff development, operational planning and new business development in the central United States. At Bozell, Corey is an integral part of the business planning and development team, as well as the lead for multiple client accounts. His mix of business and branding knowledge make him a great asset to the Bozell team, and his speeches could end up being a huge asset to your business success.

Corey’s presentations cover the following topics:

  • Research and Planning
  • Internal Branding
  • Non Profit Marketing
  • Cause Marketing
  • Small Business Marketing

Robin Donovan

Robin is currently Managing Principal, Chief Administrative Officer. A Bozell Partner who brings vast media knowledge and client management experience to the company, she has spent the past 20 years helping clients focus their media plans and budgets to maximize value. Robin has served as Vice President/Media or Partner in Charge of Media for the past 15 years, and is currently on the Bozell Executive Committee. Prior to joining Bozell, Robin managed all media for the Connecticut, Chicago, San Francisco and Baltimore offices of BrannBlau, giving her experience with global, national, regional and local brands. Some of those include: Merck, General Motors, Duracell, IBM, Visa and BMW to name a few.

Robin’s presentations cover the following topics:

  • Small Business Marketing
  • Media Planning
  • Blogging and getting your Blog Republished
  • Writing a Book and Going through the Publishing Process

Kevin Hutchison

As the Director of Brand Navigation, Kevin brings over 20 years of marketing and advertising experience from a wide range of industries. Kevin is a master at making lasting relationships with clients, and he can help your company do the same thing. He’s already some very large clients with it, such as MidAmerican Energy, Pinnacle Bancorp, First National Bank, Black Hills Corporation, CBSHOME Real Estate, EverRide, DailyFutures.com, UltraAir and Boy Scouts MidAmerican Council. What’s more, his professional achievements range from authoring online articles for various industries to conference speaking with corporations and not-for-profit organizations.

Kevin’s presentations cover the following topics:

  • Brand Building
  • Marketing Planning

Scott Rowe

From his time as a web developer to his promotion to Partner in Charge of Interactive Services, Scott has helped put many companies on the online map. His experience includes work for the NCAA College World Series, Digital Defense, Eppley Cancer Center, First National Bank, Alegent Health Systems, Mooney Aircraft and United Way of the Midlands. When it comes to the actual development of a client’s web presence, Scott uses a highly strategic approach to create the best web experience possible. And he wants to help your company do the same thing.

Scott’s presentations cover the following topics:

  • Online Marketing
  • Email Marketing
  • Search Engine Optimization
  • Social Media Optimization
  • Mobile Marketing

Brian Wetjen

With over fifteen years of experience in Internet-related technologies and Web site development, Brian has been involved with the Web since its commercial inception. Over this time, Brian has focused his efforts on Web development technologies and Web site database integration with particular emphasis on user interfaces and user experience. The Web is the perfect medium for combining his formal training in both the visual and technical aspects of the medium. He continues to stay on top of the latest trends and technologies in Web design, development and digital marketing strategies.

Brian’s presentations cover the following topics:

  • Web Design
  • Web Development
  • Usability & User Experience
  • Email Marketing
  • Search Engine Optimization

Scott Bishop

As Director of Social Influence for Bozell, Scott has had the opportunity to help develop a variety of social media strategies for clients such as Borsheims, First National Bank, Right at Home and many more. He offers clients creative social media solutions that focus on driving marketing initiatives and corporate goals. Scott specializes in digital marketing and social media strategy, brand monitoring, geolocation and social media influence.

He hails from Chicago where he helped cofound Social Media Breakfast – Chicago and has spoken at a variety of functions such as Social Developers Camp, St. Louis Innovation Camp and The Business of Social Media Conference. He has written two social media guidebooks for the Financial Times Press and his marketing insights have been featured in the Chicago Tribune, Chicago Time Out Magazine and Mashable.com.

Scott’s presentations cover the following topics:

  • Social Media Strategy
  • Social Media for Business to Business
  • Developing Brand Advocacy
  • Creating Viral Content

Michelle Adams

As Business & Engagement Developer, Michelle has been in the event marketing and advertising business for over 8 years. She has previously served as a consulting manager for Velocity Sports & Entertainment on the Cingular Wireless/AT&T and Toyota Motor Sales accounts. She was also an Account Supervisor on Lowe’s and Alltel for GMR Marketing in Charlotte, N.C., specializing in sports sponsorships and entertainment. She has a wide range of experience working with the NHL, NFL, NBA, NASCAR, MLB, and NCAA, as well as with fashion clients and local event management. Since coming to Bozell in 2008, she has been an integral leader on accounts such as First National Bank of Omaha, TD AMERITRADE Institutional and Nebraska Wesleyan University.

Michelle’s presentations cover the following topics:

  • Event Marketing

Social Media Strategy

•             Social Media For Business To Business

•             Developing Brand Advocacy

•             Creating Viral Content

•             *New Topics Are Added Frequently*

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