First National Bank "R" Checking Mobile

Take Free with You.

First National Bank was ready to launch their mobile banking app and wanted our help. Since most people use mobile banking to manage their checking account, it only made sense to use the loveable “fRee” characters from an earlier checking campaign. By showing the hero “R” using mobile banking to save the day, we communicated the benefits of mobile banking in a fun, light-hearted way that set First National Bank apart from their competition.