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Thinking › Issues ›

2019 Issue 4

IN THIS ISSUE

Call Us the Chuck Woolery of Marketing


by Bozell

Marketing Research

We’re about to help you make a love connection between your brand and your customer. To start, we’ve conducted our very own 2019 Brand Decisions Survey to better understand consumer buying habits. Next, we examined and analyzed the findings of said survey to answer questions like, “What...

Survey Says


by Bozell

Customer Focus, Insights, Marketing Research

It’s competitive out there. And tough for both brands and retailers. With more than 9,300 stores closing in 2019, we decided to do a research study about brand loyalty and brand choices. On October 29, 2019, we asked 529 men and women across the country – ranging in age and income –...

Mission to Buy


by Jim Minge

Customer Focus, Insights, Marketing Research

An insight into male shoppers. Most people know Julius Caesar’s famous phrase, “Veni, vidi, vici,” Latin for “I came, I saw, I conquered.” But Jules had another, not-so-well-known axiom when it came to shopping: “Ego vado, ego tabernam, ego adepto ex ibi est infernum!” Translated...

The Shopping Experience


by Kerrey Brennan

Customer Focus, Insights, Marketing Research

An insight into female shoppers. So, what have we learned so far? Our survey revealed that men prefer to shop alone, quickly, and for the brands they know and love, right? Well, if you can believe it, our study revealed that women are the exact opposite. [Pause for shocked reaction.] I get...

Brand Loyalty in the Face of Controversy


by Jim Minge

Brand Management, Customer Focus, Insights, Marketing Research

If variety is the spice of life, then we’re living in a habanero society. We’re overwhelmed with choices, which means brands need to keep their cool now more than ever. One wrong move and a longtime loyal customer might switch to a competitor. Even devotees are switching in these...

My Smartphone is My Second Brain


by Kim Mickelsen

Brand Management, Customer Focus, Digital, Marketing Research, Mobile Thinking, Search Engine Marketing, SEO, Tips

Now that our survey has given us some insight into how and why women shop, let me introduce you to my friend Debbie. Debbie lives in Denver and calls her iPhone her second brain. She signs up for alerts to watch for things she wants or needs. She’s never used paper coupons and she didn’t...

What Makes a Brand Cool?


by Kerrey Brennan

Brand Management, Customer Focus, Marketing Research

Okay. we now know more about when and how men and women shop. But let’s dig into the why. I was tasked with answering the question: What makes a brand cool? My first thought was, “Clearly people at Bozell have never seen sixth-grade photos of me with red-framed glasses, headgear and a full...