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Thinking › Issues ›

2014 Issue 1

IN THIS ISSUE

The Fastest Road to Personalization


by Kim Mickelsen

Customer Focus, Insights

How can you quickly and easily begin the personalization process? Many marketers are overwhelmed by the sheer volume of “big data” collected, much less knowing what to do with it. Taking the leap can feel like diving head first into a deep, dark hole. The complexity and uncertainty of it all is...

Breaking Tradition


by Bozell

Insights, Media Planning & Buying

Personalization is a prime objective of most marketers today and, as most of us know, personalization is highly achievable via digital media. But how is traditional media keeping up with digital media in regards to personalization? How do you get that one-on-one communication in a traditionally...

The Power of Who, What, Where, When and Why


by Bozell

Insights, Smartargeting, Strategy & Planning

Why is research so important when it comes to personalization? I have good news and bad news regarding personalized marketing messages. Letʼs start with the bad news: you have to thoroughly know your audience first, which can cost a lot of time and money. You have to know what they are looking...

A New Wave of Online Ads


by Nathan Anderson

Digital, Insights

How can personalization help you see more success with your digital advertising? Personalization on the Internet is expected at this point. We are able to choose what people/sources we want to “follow” on social services. We can pick and choose what we want to subscribe to. Major network news...

Personalization is the Buzzword of 2014 for Marketers


by David Moore

Advertising, Customer Focus, Insights

Itʼs far more than dropping an addresseeʼs name into a direct mail letter. Itʼs not including <first_name> and <company> field into an email. The overwhelming amount of data that exists for each one of us can enable savvy marketers to deliver a message that is not just addressed to a...