The ongoing digital revolution means that libraries are redefining the role they play in the communities they serve. Continual tightening of budgets means that libraries are also faced with having to increasingly justify that role. Mary will teach two four-hour courses to the Meridian, Northeast, Panhandle and Republic Valley Library Systems about how libraries can define their evolving role in this changing world and how to communicate that role in order to strengthen their long term viability and success.

Mary has been with Bozell since 2004 and is a business and engagement developer. Her work includes strategic planning and development for a variety of clients.

We’ve all been there. Sitting in front of our computers and watching the stream of new emails inundating our inboxes. Then you spend minutes trying to sift through them. This one is a client, this one is a marketing email and this one is “spam”. Read More

Marketing agency Bozell walked away from the 2011 Omaha American Marketing Association (AMA) Pinnacle Awards with five awards.

“We take great pride in delivering strategic creative campaigns for our clients that produce results. It is a great honor to have those efforts recognized,” said Kevin Hutchison, general manager of Bozell.

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Scott Bishop, Bozell’s director of social influence, will present about new strategies of social media and online communications to Leadership Council Bluffs. Scott advises clients on the use of social media tools, grassroots consumer outreach programs and in-depth educational webinars. He has been published in the Chicago Tribune, Time Out Chicago, Shout Omaha, and in the world’s biggest social media website Mashable.com. Read More

Poor little Tate Dillow (you don’t really believe that name do you?) is Domino’s hired-gun chicken chef. Why do you think he chose to be a chicken chef? Is it because his face resembles a cartoon chicken? Read More

A J.Crew advertisement gaining lots of blog buzz this week shows a mom painting her son’s toenails pink with the caption “Lucky for me, I ended up with a boy whose favorite color is pink.” The ad features a photo of J. Crew President Jenna Lyons painting bright pink polish on her young son’s toenails. Read More

I remember when I subscribed to – and purchased – my first Groupon.  They happened simultaneously when a local tapas restaurant that I’d been dying to try ever since I moved to Omaha offered me 50% off sangria and snack-sized tastes of Spain. The promise of a new dining experience and an inbox regularly filled with great deals seemed almost too good to be true. Read More

On the opening night of a new theatre in Omaha in 1910, a newsboy sat on a curb watching the city’s elite enter the building to join the celebration. A particularly elegantly dressed couple caused a stir as they stepped from their car. The newsboy had to know who they were. A policeman told the boy it was Mr. and Mrs. Robert Manley. Manley was advertising manager of the Brandeis Store.

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Each Spring tens of thousands of Berkshire Hathaway investors land in Omaha from all over the planet for the largest annual shareholder’s meeting in the world. And this year they’ll be welcomed by Berkshire Company, Borsheims, even while they wait for their luggage. A Borsheims branded welcome message is on every baggage carousel at Eppley airport. While baggage carousel advertising is available in a few large cities, it’s still relativity unique and it’s brand new at Omaha’s airport. Borsheims is the first advertiser to use the baggage belts at Eppley. Read More

Some good food for thought. Read More