Scott Rowe will present “The What, Why and How of Quick Response (QR) Codes in Marketing” to the Iowa Chapter of the American Marketing Association on Thursday, September 8th at 11:30 a.m. The event is being held at the Hilton Garden Inn in Johnston, IA. Read More

So here I am again reflecting on the internship thus far. If you have been reading these reflections from the interns we seem to have the same things in common: we love it here. Read More

Scott Rowe, Partner in Charge of Digital Marketing will present “The What, Why and How of Quick Response (QR) Codes in Marketing” at the AMA luncheon on Thursday June 14, 2011. Read More

On our first day at Bozell, Kevin Jones told all of us that there would be a point in the internship where all hell would break loose. Well, all hell has broken loose. All of the interns have hit that point of the program where we are constantly working on different projects. I’ve mainly been keeping busy with our non-profit, Creating Captains. Setting deadlines, creating job jackets and making sure everyone is constantly on the same page with everything isn’t as easy as it sounds, but it’s something I enjoy doing. The work that Jordan and Joe have already produced has been amazing and it’s going to be so cool to see our client’s faces when we present the final material to them. Read More

Scott Bishop, manager of social influence, will share tips, techniques, and things to think about when promoting a novel in the 21st century when he presents to the Heartland Writers Group. The presentation will include what’s new in the way of techniques, what’s notable, what’s on the cutting edge and what’s on the horizon.

Life has taken a turn for the crazy for the interns at Bozell. Design and content creation for our nonprofit project Creating Captains is underway, deadlines are coming due, and department projects are flying in from every direction. If someone happened to walk into Bozell after hours, they’d most likely see Jordan, the design intern, still slaving away concepting and perfecting his designs. Rob is scarcely seen during the day, as he runs from meeting to meeting, and Joe is always hard at work slaving under the direction of Jordan, the art director for the Creating Captains project, or designing some new poster or DVD case. Jen has officially left our intern ranks after getting hired on full time as a Project Manager, but she’s still considered part of the team and has been assigned to official copywriter for our project. As for me, I’ve been busy learning the process of writing a social media strategy as well as taking over a client blog. Read More

Bozell & Jacobs, 1930s-1960s

While Bozell & Jacobs (B&J) worked to establish itself as an agency during the 1920s, they became closely associated with its first and largest client, Nebraska Power Company. This led to a reputation as a utility agency and helped win additional utility accounts for the agency.

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The Bozell summer internship has been in full swing for a month now, and words cannot express how it feels to be working for this company. I have actually been an intern since October of 2010 and have always loved the people around here. The summer internship has given me the opportunity to learn more about agency operations through hands on work. It has also given me the chance to get to know four other extremely talented peers. Read More

As we round out a month at Bozell, I am beginning to know my surroundings and get my footings around the office. I have gotten to know the other interns really well. So well that I would like to share with them what typeface I feel they represent. Read More

Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, according to comScore’s “State of the US Online Retail Economy in Q1 2011” report. But while both play in the same space, differences have emerged in the geographies and demographics of their users, as well as their deployment of display and paid search advertising. Read More