Aisles dedicated to male shoppers are coming to stores near you. Recent research has revealed that men shop too <gasp>. Actually, there is a trend that men are doing more of the household shopping. Despite the fact that bachelors have been shopping for themselves for years, it is family level shopping changes that are causing changes in below-the-line marketing. Read More

This season has brought with it an avalanche of holiday cheer and good wishes. Many of these festive greetings have reached me through my e-mail. On a given day I can receive up to twenty colorful and creative communiques.

Unfortunately, only about a third of them are from people I know.

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Baby boomers have consistently, and happily, been labeled as rule changers (Rybarski, 2004). It should be no surprise that as the cohort enters retirement age, their concerns and fears are different from other generations. In particular, the end of life conversation is taking a very different path that ranges from innovation in funeral expectations to suicide. Read More

Robin Donovan, managing principal at Bozell, has published her first mystery novel, Is It Still Murder, Even If She Was A Bitch?, published by WriteLife. Read More

Robin Donovan, managing principal at Bozell, has published her first mystery novel, Is It Still Murder, Even If She Was A Bitch?, published by WriteLife.

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Black Friday can be a very exciting time for businesses and customers. Dreaming of scoring a new something-or-other at a low price motivates some to literally camp outside of stores before they open. The prospect of bringing in lots of customers and making lots of sales, particularly towards the end of a difficult economic year, entices many businesses to plan for sale items and share what will be available on this special day. Some businesses even change their store hours to generate more excitement and help customers get their shopping started right away. Read More

There have recently been a lot of fun things happening around dogs and cats. In particular, adoptable animals are getting special attention. Even OK Go made a video last year using all shelter dogs for their “White Knuckles” song.

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Omaha-based marketing communications company Bozell has earned statewide and national awards for its top-notch design and web development work. Bozell was recognized by AIGA’s Nebraska Awards and MediaPost’s OMMA Awards.

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Whether this is a marketing ploy or simply taking a stance, I’m 100% behind it. Read More

Beginning in 2009 Citigroup “urged investors to focus on companies best positioned to cater to the highest-income and lowest-income consumers.” They felt growth was possible in these areas compared to focusing on the middle-class. Read More