April 27th, 2012
Bozell Receives Multiple Advertising Industry Awards
Creative marketing communications firm Bozell today announced the agency has received multiple international, regional and local industry awards for its creative, advertising and interactive campaigns. Bozell was awarded the distinction of “Official Honoree” by the Webby Awards, the leading international award honoring excellence on the Internet, for its Blue Cross and Blue Shield of Nebraska and Right at Home website redesign and development. This prestigious distinction is awarded to the top 15 percent of all work entered and exhibits remarkable achievement.
April 26th, 2012
Bozell Expands Public Relations Division and Grows Workforce in Creative, Media
Creative marketing communications firm Bozell today announced it is expanding its public relations division and adding to the workforce in its creative and media divisions. Bozell specializes in advertising, digital marketing, social media, public relations and technology solutions for clients including First National Bank, Borsheims, College World Series, Blue Cross and Blue Shield of Nebraska, Right at Home and Catholic Charities.
April 25th, 2012
Being Seen Matters More than Being Clicked
When it comes to measuring the success of an online display campaign a new research study shows having your ad seen matters more than having your ad clicked.
April 24th, 2012
Episode 2 – Apple Store Cloud & Apple’s New Operating Upgrade
In this latest episode of Bozell’s video podcast, Eternal Beta, Scott Rowe and Nathan Anderson discuss some new things from Apple. Scott covers how Apple is currently in a testing mode for a cloud based backup system for their stores. Nathan talks about some interesting insights into what will happen when Apples Mobile Me goes away and how they are trying to seamlessly get their customers into their new operating upgrade.
April 18th, 2012
Is Pinterest still niche?
Last week saw the announcement of Pinterest as the third most popular social network in the United States. This means the longstanding number three spot holder, LinkedIn, is now sitting in fourth place. Over a third of all online consumers are aware of at least one of the most popular social image sharing sites with Pinterest the most common, and a quarter of these people have purchased something they saw on one of these sites (article here).
April 17th, 2012
Episode 1: Instagram Acquisition & New Amazon Search Offering
In the first episode of our marketing show, Eternal Beta, Scott Rowe and Scott Bishop discuss the recent sale of Instagram to Facebook and what that can possibly mean for marketers. Scott Rowe also dives into the new Amazon search product. Some say Amazon is going after Google, but Scott provides his evaluation of what Amazon is really up to.
April 13th, 2012
Scott Bishop Presenting to the PMI Heartland Chapter on April 18, 2012
As director of social influence, Scott will present how social media can be an effective piece of your marketing puzzle, but without the right strategy you could be sinking time, money, and energy without seeing a return on your investments. This presentation will show you where to begin and how to keep your social media marketing on the right track for success.
April 10th, 2012
Bozell Marketing Show – Google Glass Project Episode
In this episode of the Bozell Marketing Show, the Scotts spend some time chatting about the Google Glass Project. Google recently released a video featuring some futuristic augmented reality glasses and gave us a sneak peak at what that experience might be like. We have our own insights and opinions about the good, bad, and ugly of these new glasses. We talk about how our lives are currently connected into data and digital experiences already and if these new glasses would help make our lives become more manageable or even more busy.
Links: Google Glass Project Video (original) / Parody Video For Glass Project
Do you think these are a good idea or see trouble down the road with the functionality?
April 6th, 2012
Bozell Appears in Inaugural Season Of AMC Network’s Unscripted Series “The Pitch”
Omaha-based Bozell, a creative marketing communications company, is among a select group of national advertising firms vying for real business in the new AMC unscripted series, “The Pitch.” The eight-part series launches with a sneak preview of the premiere episode, featuring SUBWAY® restaurants, on Sunday, April 8 at 10pm CT following the network’s award-winning series “Mad Men” and “The Killing.” The series will then return on Monday, April 30 with a new episode, featuring Waste Management, at 8pm CT followed by an encore showing of the premiere in its regular timeslot at 9pm CT. The episode featuring Bozell will air Sunday, May 27 at 10 p.m. CT.
