Getting Generation Y to Care and Believe in Causes: Generation Y, which I belong to, seems to think that they know more than their parents these days. You could attribute this to the typical generational gap but maybe there’s really something to it. We’re at an interesting point in history where a message no matter how small can reach millions within a few clicks of mouse, and I find that to be amazing and powerful. My generation grew up along with the technology boom and it’s second nature to us because that’s all we’ve ever known. Today’s youth are in a prime position to shift how people change the world and a big part of that is because of digital space and social media. Read More

In this episode of Eternal Beta Scott Rowe and Nathan Anderson discuss the Surface – Microsoft’s new tablet aimed at competing with the iPad and even the ultrabook market. Nathan’s Nest, the learning thermostat, also just arrived and the two take a quick look at the product and discuss it’s unique features.

Kim Mickelsen, one of Bozell’s managing principals, was quoted in today’s Midlands Business Journal for an article titled “Using online “check-ins” can bring in new business if done effectively.” To read the entire article, click here.

It’s time for the interns to confess, here’s the first confession from Christine!

Being here two weeks earlier than the other interns, I suppose you could call me this summer’s Yoda… okay, that’s a stretch! However, that extra time offered me a chance to get a heads up on the Bozell environment.

If I was asked to explain Bozell in one word I would definitely have to ask for another, but if someone was twisting my arm, I’d sum it up as “family.” I know it’s cheesy, but it’s not likely anyone who works here would disagree. Everyone cares about you and your projects, and collectively wants to reach success – as any business does – but Bozell makes it happen with a unique class that is hard to find. Read More

Today is dedicated to celebrating dogs and promoting their adoption. It’s National Take Your Dog To Work Day and we had to celebrate. All dogs in the office today were offered toys and treats. Take a look! Read More

The numbers of people with a smartphone in the United States have reached a tipping point. Recent numbers are hovering between 46 and 48 percent. The number of people who are familiar with QR codes is also rising; I saw an estimate as high as 24% the other day. It’s making more and more sense to implement the cross-channel tool. Read More

Creative marketing communications firm Bozell today announced its 2012 summer interns: Ryan Cromley, Creative Center Art College; Tara Grieser, University of Nebraska-Lincoln; Lauren Naughton, Creighton University; Chayse Barr, Northwest Missouri State University; Christine Dunn, University of Nebraska at Omaha; and Alexandra Nguyen, Wichita State University. This year’s class will work with the Assistance League of Omaha to build brand awareness of the organization and drive sales at its community thrift shop. Read More

Organized retail crime is on the rise and the National Retail Federation has been following its progress for eight years.

It’s a big deal financially for retailers and yet makes sense during economic downturns that people are out seeking deals that inadvertently support organized crime. Interestingly, e-fencing is now more common for the sale of stolen goods than traditional physical fencing places such as pawn shops and flea markets. Read More

Now this is a story all about how

Our lives got flipped, turned upside down

And we’d like to take a minute just sit a spell

We’ll tell you how we became interns at a place called Bozell.

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This morning I read:

With smartphone use soaring, mobile marketing offers an almost guaranteed way for small-business owners to attract more customers — and more sales.

Wow. This is very presumptuous and a little naive.

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