Creative marketing communications firm Bozell today announced the appointment of three new employees to its brand navigation, creative and interactive divisions. Bozell specializes in advertising, digital marketing, social media, public relations and technology solutions for clients including First National Bank, Borsheims, College World Series of Omaha, Inc., Blue Cross and Blue Shield of Nebraska, Right at Home and Catholic Charities.
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Omaha-based Bozell was one of only 15 advertising agencies in the country to be featured in the new AMC Network series “The Pitch.” Cameras followed Bozell for 10 days, capturing brainstorming, planning, concepting and much more as they prepared to go head-to-head against another agency for a piece of real business. Come to hear the inside scoop from Kim Mickelsen, managing principal, and Scott Rowe, partner in charge of digital. They will answer your questions and talk about their experiences during the filming as well as their thoughts before and after the show aired.

For more information, or to RSVP for the event, visit aaflincoln.org.

Based on the surprising amount of mobile use during the 2011 holiday season and increasing discussion of showrooming overall, no one should be surprised by the current number of articles discussing mobile for the 2012 holiday season.
So what does this all really look like? I read the other day that more iPhones are sold each day than babies born, worldwide. That seems like a lot to me. And we know that iPhones are only a portion of the smartphone audience. Last February, iPhones made up 30% of smartphone preferences.
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A letter to Baby Fereday: Lessons from the Bozell Interns

Dear Henry,

I’d like to write to you and say, on behalf of all the Bozell interns, congratulations, you have a great mom. And we’d know, because AnnMarie was kind of like our mom for the first seven weeks of our summer internship. That is, until she was all: “Hey I just met you, and this is crazy, but I’m gonna leave now, to have my baby.”

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This week Scott and Nathan talk about the latest Consumer Reports study that finds Nexflix user have a blow average opinion of the online service. They also discuss Roku’s new agreement with large content publishers and new rumors surrounding Apple releasing their own HD Television.

Bozell’s Grand Prix 

Many wonder what it takes to get accepted into the Bozell Summer Internship program. When applying it is important to complete all of the following (trust me, I’m an intern):

• Have a killer resume to show your experience
• Write a captivating cover letter to show your personality
• List related and completed courses to show what you know
• Compile the perfect portfolio to show your skills
• Answer essays to show how you think
• Get a letter of recommendation to show that someone actually believes in you
• And most important of all…hone your Mario Kart skills to show the world that you’re better than the other interns because how you handle the 64 bit racers is the most important measuring stick of one’s abilities…obviously.

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Is it the future of in-store shopping or just another flash in the pan? Scott and Nathan look at the aisle411 mobile app. Available for iOS and Android, the app aims to change the way you shop in stores by providing a map of where your items are before you even get there. And being the Apple fanboy’s they are, the guys take a little bit of time to talk about the imminent release of OSX Mountain Lion and how it will bring more cohesiveness to the Apple ecosystem.

Steve Kuegler, partner in charge of Bozell Smartargeting, will be presenting at the Holidynamics annual conference on July 27. Holidynamics is an Omaha-based holiday lighting manufacturer which has affiliates across the country that provide high-end holiday decor for commercial and residential customers. Steve will present various marketing tactics and tips to the attending affiliates. Read More

Facebook has been a social media marketing staple for several years now. Even though distinct returns can seem difficult to measure, depending on campaign goals, we do know there is value in actively and authentically engaging in the space with customers. It’s safe to say that a Facebook presence is expected of many businesses. We continue to see statistics that reinforce the value. Read More

The AMA Omaha Chapter will hold a luncheon featuring Jerry Stoner and Scott Bishop speaking about their experience on “The Pitch.” Following is a quick description of the event provided by AMA Omaha Chapter, along with the details of how you can attend. Read More