For years I’ve noticed that there are always stray shopping carts littering the parking lot of one of the grocery stores near me. Yet right up the street, the other grocery store never has stray carts. They are always neatly stacked in the cart corrals. Both stores are in fairly affluent areas, both are nice stores. So I assumed that one store had better staff practices/policies, but I may have assumed wrong. Read More

The dream is to age in the comfort of your own home. Unfortunately, that is merely a dream to many aging individuals. A simple staircase, one they ran up and down ten years ago, becomes an insurmountable obstacle after a couple of falls. As their bodies fail them, their functionality dwindles.   Read More

What’s our obligation as marketers?

I thought about that when a colleague shared this ad for DDT-impregnated wallpaper, for use in your child’s nursery.  Read More

Creative marketing communications firm Bozell received 16 industry awards at the 2017 American Marketing Association (AMA) Omaha Pinnacle Awards on Wednesday, including seven Pinnacles. Sixteen awards was more than any other entering agency or company. Read More

Cranberry Radio host Maria Reitan spoke with our president, Robin Donovan, and CEO, Kim Mickelsen. The trio touched on a variety of subjects, including creative communications, our history as a certified women-owned business, and the age-old question, “Can’t we all just call marketing to women simply marketing?”

Listen in:

Everyone knows that your brand is your public face so when you screw up publicly, you hurt your brand, right? Not necessarily. Brands are far more complicated than that.  Read More

Leo Bozell (1886-1946) and Morris Jacobs (1895-1987), founders of Omaha advertising agency Bozell, were inducted into the Omaha Business Hall of Fame by the Greater Omaha Chamber Wednesday, April 19. Read More

Anyone else out there scratching their heads when it comes to television advertising these days? This is how I see it.

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Innovation has been in the spotlight recently.  Again.   But not in the usual celebratory, award-winning sort of way.  Rather, it was failure to innovate that was getting attention.

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Bozell, a full-service advertising and public relations agency, announces the addition of three new employees to the account service, creative and administrative departments.  Read More