Branding for a business—whether big or small—is no easy task. Here’s eight ways for a small business to make the most out of their brand: Read More

If you could anticipate the source of the next major disruptor, who would you guess? Apple? Tesla? Blue Apron? Maybe a surprise move from stalwarts like Xerox, Procter & Gamble or Disney. Could be SWIT©H, possibly. Read More

The June 5^th issue of AdWeek features an article on the work/life balance written by Kate Jeffers from Venables Bell & Partners. The entire article is based on Jeffers’ premise that work/life balance means work is all bad and life is all good. But that’s wrong. Read More

Monday marked the start of WWDC, Apple’s annual, week-long, developer-focused conference. In the two-hour keynote with Tim Cook, we heard about: Read More

Insurance products are an expensive wedge between a person and the ‘what ifs’. We know we need it and we spend a fortune protecting ourselves or providing for our family in case of the worst case scenario. But as Generation X matures and a new generation comes into adulthood, we have an opportunity for insurance companies to be more than a wedge, they can be an investment.  Read More

The esteemed organization, i Advance Senior Care, has published a list of 10 dementia care rules to help nursing homes properly care for their residents and avoid fines and citations. I would argue that any senior facility, as well as friends and family of seniors, should keep all or most of these rules in mind as they attempt to care for our aging population. Read More

Your ‘Real Beauty’ campaign is awesome. When it launched more than 10 years ago, it got my attention in a positive way. I am more inclined to trust a company that understands and celebrates what’s real. You made me a fan. Read More

When Bulldog Reporter posted Innovation Matters: Biz Leaders Excel at Getting Innovation to Market—but Companies Aren’t Seeing ROI, I was simultaneously thrilled and disheartened. Thrilled with the report that almost two-thirds of global organizations see innovation as central to survival; disheartened that just 28% report success in innovation driving growth and increased revenue.  Read More

We’ve been hearing about the inequality in pay between men and women for as long as I can remember. Right now, that tempest is back in our faces in a big way. Some inequities have been fixed, but not enough. Read More

Jimmy Kimmel’s very personal and heartfelt story of his newest family member and ultimate plea for health insurance hit us all in the gut. Whether we know someone who has faced a similar challenge or not, Jimmy made it real. He became someone we know – not just a TV personality. Read More