A friend of mine works for an ad agency in another state. Their account of 27 years – largest piece of business in the shop, billing over $27 million – went into review. The CEO announced, “They would defend.”

Bad idea.

I’ve been in that position. Read More

It was all the rage years ago – and every college student seems to start off believing it’s true. Subliminal advertising: hidden messages or images in ads designed to affect your subconscious mind, overwhelm you with a longing and desire for, well, you’re not quite sure. Because you never really saw it. Read More

Finally, a weight loss brand got it right. Pretty much any of us who have ever dieted have developed an aversion to weight loss brands body shaming us at every turn. Lean Cuisine was no exception. Then their business started to wane which was a wake-up call that they weren’t resonating with their target audience – predominately women. Read More

This is the seventh post of Dr. Michael Murray’s 10-part series on Innovation, and in it he alerts us:

The Hard Work is About to Begin.

In the innovation process, Dr. Murray has described so far, he has led us through a series of steps that entail many creative steps. In this post, he leads us into prototyping and testing. It’s a step that can lead to the thrill of innovative breakthrough or the heartbreak of needing to find an alternate solution. Read More

(500 words on words.)

Even in an Instagram-driven, character-count, soundbite world, advertising writing matters. Whether it’s on TV, radio, a magazine, newspaper (remember those?), an outdoor board, web page, a phone script – it all starts with the copy. Read More

Bozell, a full-service advertising and public relations agency, has been named agency of record for Omaha’s Henry Doorly Zoo and Aquarium. Bozell will be responsible for developing and executing strategic and creative marketing efforts including traditional advertising, digital promotions, and media planning and buying. Read More

In his previous two posts about the innovation process, guest-blogger, Dr. Michael Murray, discussed the first step, “Empathize” (Innovation: How to Do It, Part 2 and Innovation: How Empathizing Saved the Day).

The next step in the process is “Define”.  In this post, Dr. Murray describes techniques that will sharpen definition of the problem that innovation can solve.  Even some of the techniques Dr. Murray suggests are innovative, including drawing.  Yes, drawing. Read More

Creative marketing and public relations firm Bozell received Best of Show for work on Sioux Honey Association Co-op’s Share a Little Sweetness Tour at the 2017 Public Relations Society of America (PRSA) Nebraska Paper Anvil Awards Gala. Read More

Bozell, a full-service advertising and public relations agency, has been named the winner of the National PR News Finnie Award for the Communications Campaign category for the #FNBBucketList promotion for First National Bank of Omaha. Read More

Declaring your independence from a massive holding company such as IPG is a daunting prospect with a multitude of unanswered questions. In other words, it’s a great big adventure. Read More