I may bemoan the fact I lose an hour of sleep this weekend, but two things make me ok with that. First it means Spring is almost here. It’s been a long, cold, awful Winter. And I’m OVER it. Secondly, more daylight hours after I leave work makes me feel less like I do nothing but work and sleep. Read More

Even innovation has a “secret sauce”.  In the ninth segment of his 10-part series on the innovation process, Dr. Michael Murray, describes the ingredients, which are greatly a matter of mind.

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“Innovation mindset” implies forward thinking, creativity, enthusiasm, courage, and taking risk. Read More

Creative marketing firm Bozell won two judges citations, four gold and 20 silver awards at the 2018 American Advertising Awards-Nebraska banquet, which took place on Saturday, Feb. 17, at the Scottish Rite Masonic Center in Omaha.

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What’s wrong with your brand becoming synonymous with the category? If everybody is asking for your product by name, isn’t that good?

Yes, up to a point. When buyers can no longer discern your product from its competitors, however, you’ve become a commodity. And price becomes the motivator for purchase. You’ve lost the ability to command a premium price or secure a primary stocking position. Read More

“When you have a lot of followers but not a lot of engagement, it looks weird. Instead of a good first impression, you are starting the business relationship communicating that you can’t attract a real following, so you’ve bought fakes to boost your social status.” – Oliver Talamayan via Forbes  Read More

The world of social is constantly changing and evolving. To keep up with all the latest news and trends, social media coordinators and managers need to stay on their toes. For Bozell, that’s where Sprout Social comes in. As the ultimate social management tool, this nifty software allows for time-effective coordination of social platforms for all clients – including monitoring, reporting, engaging and strategy-building. Read More

What is the greatest threat to innovation in an organization? Innovation coach and guest blogger, Dr. Michael Murray reveals it in this eighth post of his 10-part series.

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Great news! After a couple of iterations of testing and refining your potential solution, you’ve hit upon something that people seem to really like. You’re almost there, right? Well, not quite. Read More

As many of us in the ad business, I’m a fan of the AMC series “Mad Men” and eagerly followed the exploits of creative director and bad boy Don Draper. (I even have the special edition cigarette lighter case DVD set.)

And like many of my cohorts, I anxiously look forward to the commercials during the Super Bowl. Or I used to. But more and more, I expect to be disappointed with what I see. Read More

Advertisers aren’t the only ones spending big this weekend. American adults are expected to spend an average $81.17 for a total of $15.3 billion as an estimated 188.5 million people tune in to watch the New England Patriots vs the Philadelphia Eagles in the Super Bowl. That’s up 9% from last year. Read More

A friend of mine works for an ad agency in another state. Their account of 27 years – largest piece of business in the shop, billing over $27 million – went into review. The CEO announced, “They would defend.”

Bad idea.

I’ve been in that position. Read More