Stop Trying to Be Everything to Everyone

July 23rd, 2010

Or you end up being nothing to no one.

You’ll never get to a point where everyone loves you. Give that thought up. It’s an impossible dream. Instead stand for something, be real and you could be loved by some.

As the Grateful Dead’s late lead guitarist/vocalist Jerry Garcia said, “Grateful Dead fans are like people who like licorice. Not everyone likes licorice, but the people who like licorice REALLY like licorice.”

I read a great post recently on Media Buyer/Planner and it really stuck with me, maybe because I’m a big fan of the Grateful Dead, or maybe because it was just so pragmatic.

Four key lessons marketers can learn from The Dead:
1) Give Away the Experience, Sell the Ancillaries
2) Obtain a Unique Position
3) Create Action and Get Out of the Way
4) Get the Payoff

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