Six types of digital consumers were identified by a graphic design firm Baltimore in May.
The study focused on purchasers of consumer electronics who used digital media at least once in their journey.
Research revealed that neither demographics nor ticket price influence the purchase journey; digital behavioral factors are the greater influencer.
Each segment is relatively small and therefore, as a segment, has little influence on current digital marketing implementation.
Digitally driven segment shoppers are most likely to find advertising valuable. Read More

PEW Research Center’s Internet & American Life Project released that 56% of American adults are now smartphone owners
91% of adults now own some kind of cell phone
58% of cell phones operate on a smartphone platform Read More

Every year there are predictions as to which companies will succeed or fail. Using predictors such as:
Declining sales and losses
Disclosures by the parent of the brand that it might go out of business
Rising costs that are unlikely to be recouped through higher prices
Companies that are sold
Companies that go into bankruptcy
Companies that have lost the great majority of their customers
Operations with withering market share Read More

National Honesty Day feels like a great opportunity to talk about strategy.
There is a perception that advertising can be icky. That, as marketers and advertisers, we try to convince people to buy things they don’t need. Unfortunately, perceptions come from somewhere and thus there is some icky truth to this. In some cases, it can certainly feel like some advertising is trying to sell things people don’t necessarily need. It is honesty day. Of any day, Read More

Facebook Exchange (FBX) is Facebook’s real-time bidding exchange of selected ad inventory.
FBX is currently the only opportunity in Facebook to offer retargeted ads or behaviorally targeted ads.
Announced in February 2012, but not really used until summer.
Currently, the clickthrough rate is about 40% lower than traditional web retargeting.
Price per click for real-time bidding on the web is about 80% less than on Facebook.
Only 12.8% of US marketers have used the opportunity, but more than 60% have bought some form of Facebook advertising. Read More

The most popular genre in 2012 was action/adventure
Action/adventure remained the most popular genre among all racial/ethnic groups
Musicals were the least popular genre among all racial/ethnic groups, but art house/indie received the fewest votes overall
African Americans were the biggest fans of dramas
Hispanics and Asians appreciated romantic comedies most

How much of the ranking is based on the perceived quality of 2012 movies available in each genre? For example, if someone felt there were not good musicals in 2012 but normally enjoys musicals, Read More

Companies regularly eavesdrop online to understand how people think about them, but they do not always respond/engage
32% of people don’t realize anyone is listening
40% of people feel their privacy is being invaded through listening
50% of people feel companies should be listening to make product/service improvements
60% want companies to respond to complaints

The short answer is yes. To some people, listening is creepy. However, if listening to public conversations can lead to improvements, Read More

In the US, only about 3 in 10 adults post
37% of 18 to 34 year olds post
There is no longer a significant gender difference
Business owners and Senior executives/decision makers/leaders are all much more engaged
In contrast, 70% of Indonesians and only about 12% in Japan post
Only 13% of marketers feel they are “very effective” at measuring social media efforts

These numbers should continue to grow as more people become comfortable with social media. Read More

Juniper Research predicts that mobile couponing will grow more than 50% in the next year
It’s a great tactic towards a more integrated experience for customers
Currently, there is a 10% redemption rate for mobile coupons
There is a 1% redemption rate for traditional print and PC-based coupons
Apple’s Passbook app should act as a catalyst
Retailers’ have shown reluctance to upgrade point-of-sale terminals that would allow for redemption

 
Do you think customers will just skip the stores that don’t upgrade and allow mobile couponing? Read More

Many studies show the value of cause marketing. Aligning a brand with a cause that is valuable to the brand audience can be an important step for brand affinity. The Pepsi Refresh Project took this idea one step further and let people in social media decide the causes Pepsi would support. Various organizations could apply to be featured through the project and then advocate for their support network to go and vote for Pepsi to financially support their project. Read More