Scott Rowe is presenting a review of the Westlake Ace Hardware Zombie Campaign at his alma mater. He will explain how Bozell leveraged a cultural trend to connect with a new, hard-to-reach target audience. He will discuss the initial research and campaign rationalization as well as the process of how the creative idea came to be. Read More

Scott Rowe will present how Bozell helped Westlake Ace Hardware leverage a cultural trend to connect with a new, hard-to-reach target audience. He will discuss the initial research and campaign rationalization as well as the process of how the creative idea came to be. Read More

Scott Bishope will join a group of presenters for the American Advertising Federation, Omaha’s “20/20 Vision.” Each area advertising, marketing and communication professionals will cover 20 PowerPoint slides in 5 minutes. This fast paced event will let attendees see and hear about a great deal of creative work in a very short amount of time. Scott will be present how Bozell helped Westlake Ace Hardware leverage a cultural trend to connect with a new, hard-to-reach target audience. Read More

Robin Donovan, managing principal at Bozell, has published her first mystery novel, Is It Still Murder, Even If She Was A Bitch?, published by WriteLife. Read More

Scott Rowe will present “The What, Why and How of Quick Response (QR) Codes in Marketing” to the Iowa Chapter of the American Marketing Association on Thursday, September 8th at 11:30 a.m. The event is being held at the Hilton Garden Inn in Johnston, IA. Read More

Scott Rowe, Partner in Charge of Digital Marketing will present “The What, Why and How of Quick Response (QR) Codes in Marketing” at the AMA luncheon on Thursday June 14, 2011. Read More

Scott Bishop, manager of social influence, will share tips, techniques, and things to think about when promoting a novel in the 21st century when he presents to the Heartland Writers Group. The presentation will include what’s new in the way of techniques, what’s notable, what’s on the cutting edge and what’s on the horizon. Read More

The ongoing digital revolution means that libraries are redefining the role they play in the communities they serve. Continual tightening of budgets means that libraries are also faced with having to increasingly justify that role. Mary will teach two four-hour courses to the Meridian, Northeast, Panhandle and Republic Valley Library Systems about how libraries can define their evolving role in this changing world and how to communicate that role in order to strengthen their long term viability and success. Read More

Scott Bishop, Bozell’s director of social influence, will present about new strategies of social media and online communications to Leadership Council Bluffs. Scott advises clients on the use of social media tools, grassroots consumer outreach programs and in-depth educational webinars. He has been published in the Chicago Tribune, Time Out Chicago, Shout Omaha, and in the world’s biggest social media website Mashable.com. Read More

Steve will present the topic: How Second Effort Can Push You Over the Goal Line at the MidAmerican DMA meeting at Regency Lodge in Omaha on April 6.
Steve Kuegler is Managing Partner of Bozell Smartargeting Group. Prior to joining Bozell, Steve was Vice-President of Database Marketing Services for Bernstein-Rein Advertising in Kansas City, MO, a $450M full-service advertising agency. For nine years, he oversaw all aspects of the day-to-day operation of the department, as well as managed database programs for all Bernstein’s clients. Read More