Facebook has decided to change an important rule around brand-sponsored contests. Changing rules is not surprising since Facebook is consistently evolving. However, there are implications to how success and failure of contests may have been measured in the past.
Up to this point, contests have been a great opportunity to gain Facebook “Likes.” Often times, one of the rules to enter a contest was to first “Like” the brand page. First “Liking” has not been required, Read More

Creative marketing communications firm Bozell received multiple international and local industry awards this fall for public relations, interactive and design. Read More

Companies regularly eavesdrop online to understand how people think about them, but they do not always respond/engage
32% of people don’t realize anyone is listening
40% of people feel their privacy is being invaded through listening
50% of people feel companies should be listening to make product/service improvements
60% want companies to respond to complaints

The short answer is yes. To some people, listening is creepy. However, if listening to public conversations can lead to improvements, Read More

Getting Generation Y to Care and Believe in Causes: Generation Y, which I belong to, seems to think that they know more than their parents these days. You could attribute this to the typical generational gap but maybe there’s really something to it. We’re at an interesting point in history where a message no matter how small can reach millions within a few clicks of mouse, and I find that to be amazing and powerful. My generation grew up along with the technology boom and it’s second nature to us because that’s all we’ve ever known. Read More

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the examples it all starts to make sense. Here are the different formats that can transform your writing and they’re very simple to master if you use these guidelines:
Main clause: subject + verb + completers

Jeremiah walked home. Read More

Social media marketing has become a a fairly standard part of marketing programs today for lot of companies and of course everyone wants to jump on the bandwagon. If you haven’t made the leap yet, here are some very basic tips to get started. Read More

If you’re in a rotation of last entered/first seen, don’t road block the other bloggers by posting multiple submissions one after another – give the other contributing bloggers a chance to be in the rotation Read More

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

So you’ve been publishing your blog in order to get some helpful information out there into the hands of those who might need it.  Then a commercial web site decides that they like your voice and are interested in republishing your blog.  That’s great.  But beware of one critical thing.  The tendency to want to increase your frequency of posting is understandable.  You want to keep up with their other bloggers and add as much value as possible.  Read More