Behavioral targeting gives you the ability to show ads online only to those people most likely to be interested in them based on learning and insights relative to their past behaviors. Read More

Chances are that if you are advertising in order to drive clicks to your web site, you’re probably using landing pages as a campaign component. Read More

We all know people use search engines — a ton. Google is commonly used as a verb and “just Google it” has become the easiest way to find about anything. Read More

When running an online campaign always know what your SOV (share of voice) is. Read More

Negative keywords is a tool you can’t afford to ignore in your Google AdWords campaign. Negative keywords cause an ad to not be shown if any of the keywords are in the search phrase. Read More

Super Bowl XLIV will be only broadcast digitally – a first.  CBS has reached its goal of selling out the commercial inventory.  Advertisers caught a break this year and paid $2.5 million to $2.8 million per commercial for one 30-second in-game spot compared to a year ago, when NBC sold 30-second spots for around $3 million each.
This year’s ad roster includes Hyundai, Audi, Honda Motor, Chrysler’s Dodge, E-Trade, Go Daddy, Dr Pepper, Coca-Cola, Cars.com, CareerBuilder, Read More

At the National Retail Federation Convention (NRF) last month, Intel demonstrated prototypes of innovative and interactive digital signage that can customize messages to viewers based on key data points determined through the use of anonymous video analytics.
As a viewer looks at the system screen, the built-in camera technology analyzes data such as gender and age, audience composition, time-of-day and other criteria, which enable the system to display tailored content and graphics based on estimated demographics. Read More

It seems that every year some spots are banned from the Super Bowl. But this year, CBS and the Super Bowl – which drew more than 95 million viewers in 2009 – is kicking up major political dust by allowing an anti-abortion advocacy ad in the national broadcast, nixing a spot for a gay dating service, and barring a spot featuring an effeminate ex-football player who follows his dreams as Lola, the lingerie designer.
Some believe CBS has gone too far to the political right in determining what can or can not air, Read More

Somehow I doubt this was the kind of context Amazon had in mind when they made this media buy.

Spotted on TechCrunch. Read More

We pay a lot for access — think about your cable or wireless bill.  We may not like it. But that’s the way it is, and we accept it.  Could the same premise work for news? Wednesday, The New York Times announced that it would begin charging for content in 2011. It won’t affect the one-click wonder or casual viewer because The Times plans to use a metered payment system that would allow users to view a certain number of articles for free each month, Read More