Staying atop the rapidly changing media environment within the advertising industry is critical for agency business.
 Outsell, which provides research and advisory services to the publishing and information industries, surveyed more than 1,000 US advertisers in December 2009 for its annual “Marketing and Advertising Study 2010.”

Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns
US spending on advertising and marketing projected to increase by 1.2 percent in 2010 to 368 billion dollars
Spending on newspaper advertising expected to drop 8.2 percent to 27 billion dollars
Print media, Read More

Always ask your guest (or associate) if they would like a glass of water or a cup of coffee before your meeting begins.  Set the tone and make them comfortable. Read More

Like many other metro areas, Nebraska needs additional area codes to keep up with the exploding number of requests for new phone numbers for cellular phones, pagers, fax machines and additional lines for computers. Read More

I’ve been seeing promos for Splice for weeks now – maybe even months – and I just wanted to let Dark Castle (Warner Bros. genre label) know that their money is not being wasted. I now know after numerous paid reminders that I would rather take my chances dangling by a badly frayed rope over a hungry shark tank than going to see that movie.
Which is fine since I’m quite certain I’m not in the target demo. Read More

Gone are the days of writing out a hand written letter to your celebrity crush and mailing it to their address listed in Tiger Beat magazine.  I remember back when I would send letters asking for autographs and pictures to Kirk Cameron, Mackenzie Aston, NKOTB, Milli Vanilli and The Corey’s.  Ahhh the good ole’ days. 
But now that is a thing of the past.  Nowadays all kids have to do is fire up their computers or smart phones and go on Twitter.  Read More

Bringing web content to TVs is a role that’s still very much up for grabs.
Google has partnered with Intel and Sony to create Google TV, an ambitious attempt to mold its Android software into TVs, Blu-ray players, and a Google set-top box called Buddy Box.

Google TV will be delivered on set-top boxes that use Intel Atom chips and run an Android-based platform, though the technology will also reportedly be built directly into Blu-ray players and TVs from Sony. Read More

On average 98% of the visitors who browse your site will leave without converting – whether that conversion is an action as simple as joining an e-mail list or as complicated as buying a product.
How Does Retargeting Work?
Retargeting works by anonymously observing consumers’ behaviors while they are visiting your website. Targeted messages are delivered to those consumers after they leave– based on whether or not they completed a desired action. While behavioral marketing in general uses online actions to identify, Read More

I love a great bargin just as much as you do BUT often times in advertising there is a reason why it’s a bargain.  Read the fine print, ask questions and most importantly go with your gut! Read More

There has been a lot of chatter lately in the advertising world about online ad networks.  Are these networks the right way to go for our clients?  Are they trustworthy and reliable?  Is it really worth paying a lower CPM if it jeopardizes your brand? 
What the majority of online ad networks do is sell remnant inventory (which they have purchased from other publishers) at a lower CPM.  Typically this will get you exactly what you pay for.   Read More

I know guys settle down! I know how you feel about the girls, the twins, the fun bags, jugs and boom-booms but that’s not how ABC & FOX execs feel. Well at least they seem not to like the rack of lamb Lane Bryant is serving up.