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Marketing Research

March 18th, 2020

bozell

Answers for Uncertain Times: A Q&A with Kim Mickelsen, CEO of Bozell

Q. What can businesses do during the global crisis caused by the pandemic?

A. I know it sounds strange but think and imagine. When times are good, we don’t take the time to think because we are busy getting things done. Now is the time to think and analyze. Worry and anxiety won’t get it done. The business world will be drastically different in a few months. Step back a bit and prepare for that future. Read More