When people think of “market research,” most associate it with the quantitative type, which deals with numbers, graphs, surveys and statistics. While those methods are great for identifying or validating “the what,” qualitative research is better for explaining “the why.” And according to Keith Navratil, founder of needledrop, “Everyone needs the why.” From self-described “failed copywriter” to highly acclaimed market research consultant, Keith is the quintessential qual research guru, and we’ve partnered with him on many client projects. Read More

Q. What can businesses do during the global crisis caused by the pandemic?

A. I know it sounds strange but think and imagine. When times are good, we don’t take the time to think because we are busy getting things done. Now is the time to think and analyze. Worry and anxiety won’t get it done. The business world will be drastically different in a few months. Step back a bit and prepare for that future. Read More