Scott Rowe will present how Bozell helped Westlake Ace Hardware leverage a cultural trend to connect with a new, hard-to-reach target audience. He will discuss the initial research and campaign rationalization as well as the process of how the creative idea came to be. Read More

Scott Bishop, manager of social influence, will share tips, techniques, and things to think about when promoting a novel in the 21st century when he presents to the Heartland Writers Group. The presentation will include what’s new in the way of techniques, what’s notable, what’s on the cutting edge and what’s on the horizon. Read More

Steve will present the topic: How Second Effort Can Push You Over the Goal Line at the MidAmerican DMA meeting at Regency Lodge in Omaha on April 6.
Steve Kuegler is Managing Partner of Bozell Smartargeting Group. Prior to joining Bozell, Steve was Vice-President of Database Marketing Services for Bernstein-Rein Advertising in Kansas City, MO, a $450M full-service advertising agency. For nine years, he oversaw all aspects of the day-to-day operation of the department, as well as managed database programs for all Bernstein’s clients. Read More

As Media Director, Karissa Armstrong will present our online focus and strategy as an agency to the employees of Yahoo! She will share her insights on the topics of how online can fit into companies’ overall mix, best practices and our agency process. Read More

Michelle Adams will present “Event Marketing: Measuring the Results” as part of the Chamber Academy for the Greater Omaha Chamber.
With a background specializing in sports sponsorships and entertainment providing a wide range of experience working with the NHL, NFL, NBA, NASCAR, MLB, and NCAA, as well as with fashion clients and local event management, Michelle will offer marketers an approach to measuring return on investment and objectives that can be applied to programs of all sizes. Read More

Corey Meyer, Managing Principle, will present “Branding and Marketing Your Small Business Today” at the 2010 Buy the Big O! Show presented by the Greater Omaha Chamber.
The Buy the Big O! Show is the area’s largest business-to-business trade show. Corey will share how you can combine your marketing package elements, including corporate identification,  purchased marketing tactics, relations with content creators and connectors and your customers’ experiences, to get the best results for your small business. Read More

Kim Mickelsen will make a presentation at Northwest Missouri State University and engage students in a discussion about the changes in the marketing industry and how social media has impacted day to day marketing efforts. Read More

With over twelve years of experience in website development, Brian will join Joe Olsen of Phenomblue and Susan Thomas of the Omaha Creative Institute to discuss the meaning and application of creativity. Presented by Silicon Prairie News and KANEKO, the Creative Week Caretakers Forum should be a lively conversation. The evening begins at 6 p.m. with a KANEKO open house and reception, wine and light fare will be served. Read More

This Exhibitor Training session is for companies exhibiting at Buy the Big O show in October. It is designed to help participants get the most out of their exhibit, including how to prepare their exhibit and promote the Show to your clients. Training runs from 7:30 to 9 a.m. on Thursday, Aug. 26, at the Holiday Inn Omaha Convention Center
Mike Compton, executive vice president of Renze Display, and Kim Mickelsen, managing principal for Bozell, will tell you how to best prepare your exhibit, Read More

Will Flavell will present “Facebook 2010: How Your Business Can Benefit from the World’s Largest Social Network” as part of the Chamber Academy for the Greater Omaha Chamber.
Late 2009 and early 2010 have shown some pretty big changes in the world’s largest social network from privacy settings and promotion guidelines to Facebook Markup Language. As Bozell’s director of social media, Will will discuss the possible pitfalls your business could face with these changes and how you can take advantage of the recent changes. Read More