December 3rd, 2018
A new year is approaching, and budgets are being crafted for 2019. It’s a great time to be bold. It’s time to consider new tactics to communicate the story of your brand and collect useful data. And I suggest planning for strategic events that compliment your marketing goals.
A Freeman Global Brand Experience Study reports that one third of CMOs are devoting 21-50 percent of their budget to experiential marketing. Read More
December 13th, 2013
Creative marketing communications firm Bozell received multiple international and local industry awards this fall for public relations, interactive and design. Read More
January 8th, 2013
Scott Rowe, partner in charge of digital marketing, will speak at the American Marketing Association of Kansas City luncheon on Tuesday, January 22. He will discuss the mystery behind the technology of QR codes and show some examples of how marketers are currently using them to develop successful campaigns. He will also discuss methods to effectively track and report on your QR code campaigns. Read More
May 14th, 2012
Scott will share his knowledge and expertise about Facebook Timeline, Google+, Pinterest and the other social media options during the Public Relations Society of America Nebraska May luncheon. In this session entitled “So Many Tools, So Little Time,” Scott will help explain the challenges and opportunities associated with each. Read More
May 8th, 2012
Bozell’s Deanna Meyler, Ph.D., will be speaking at the end of year celebration for Rebuilding Together board members. She will share her knowledge of how Rebuilding Together, a local non-profit, can successfully utilize social media. Read More
April 13th, 2012
As director of social influence, Scott will present how social media can be an effective piece of your marketing puzzle, but without the right strategy you could be sinking time, money, and energy without seeing a return on your investments. This presentation will show you where to begin and how to keep your social media marketing on the right track for success.
April 11th, 2012
March 30th, 2012
Scott Rowe is presenting a review of the Westlake Ace Hardware Zombie Campaign at his alma mater. He will explain how Bozell leveraged a cultural trend to connect with a new, hard-to-reach target audience. He will discuss the initial research and campaign rationalization as well as the process of how the creative idea came to be. Read More