In this latest episode of Bozell’s video podcast, Eternal Beta, Scott Rowe and Nathan Anderson discuss some new things from Apple. Scott covers how Apple is currently in a testing mode for a cloud based backup system for their stores. Nathan talks about some interesting insights into what will happen when Apples Mobile Me goes away and how they are trying to seamlessly get their customers into their new operating upgrade. Read More

In the first episode of our marketing show, Eternal Beta, Scott Rowe and Scott Bishop discuss the recent sale of Instagram to Facebook and what that can possibly mean for marketers.  Scott Rowe also dives into the new Amazon search product. Some say Amazon is going after Google, but Scott provides his evaluation of what Amazon is really up to. Read More

In this episode of the Bozell Marketing Show, the Scotts spend some time chatting about the Google Glass Project. Google recently released a video featuring some futuristic augmented reality glasses and gave us a sneak peak at what that experience might be like. We have our own insights and opinions about the good, bad, and ugly of these new glasses. We talk about how our lives are currently connected into data and digital experiences already and if these new glasses would help make our lives become more manageable or even more busy. Read More

In this episode the Scotts discuss the new Facebook Timeline change for brand pages and the exploding adoption rates of smart phones in the U.S.  Facebook recently made the switch to move over all brand pages to the timeline format, we discuss some of the implications this will have on brands and how they interact with their audience. Our second topic explores how smart phone usage in the U.S. is exploding and what that means for opportunities and challenges for marketers. Read More