Slipstreem Aerodynamics produces the Showtime 100, an aerodynamic add-on for semi trailers that helps reduce drag and increase stability. As a result, truck owners save fuel and wear and tear on the engine, tires, and trailer. Drivers experience improved truck handling, and the device requires no driver interaction when backing into a dock – a big advantage over add-ons produced by other manufacturers.
We were involved in developing a new look and feel for Slipstreem Aerodynamics, Read More

I am often asked about RSS feeds and what they are. Some marketers are obviously having a difficult time determining whether or not they should implement an RSS feed in their marketing website. RSS (really simple syndication) is a well established marketing technology. This solution allows organizations to provide up to date content to customers and supporters with minimal effort. It is also very trackable and allows marketers to continually communicate with engaged customers and prospects by not requiring them to revisit their website to stay informed of news and product offerings. Read More

While getting briefed by the developers of a new document management tool, we could tell that the Saas (Software as a service) product was robust, but not necessarily intuitive. This raised a red flag, because our target audience research indicated that people would subscribe only if they thought the tool was very simple to use.  It became clear that the most important thing to do was simplify the user interface to create a stronger initial user experience. Read More

Morris Jacobs, one of our founders, was one of four Omaha businessmen to convince the NCAA to bring its men’s baseball tournament to the city in 1950. We’ve been involved in building the event ever since. And loved every minute of it.
Our job? To get the word out. To make sure those who plan to attend have all the information they need. To continuously promote the event in order to reach new prospects. Through a combination of advertising, Read More

Bozell won four awards at AIGA’s THE SHOW this past Friday, November 7. Winning entries were:

GOLD: Krista’s Creations website – http://www.letter-photo.com/
BRONZE: Creighton University Fine Arts Faculty – A Portfolio of Creative Works
BRONZE: Bozell New Employee Handbook
BRONZE: Bozell Holiday Office Charms campaign

http://nebraska.aiga.org/ Read More

Seems to me like there’s been some talk of “change” recently. Some people wanting it, some people not. Even everyone wanting change but having wildly differing opinions on what that means. Regardless of your personal political leanings, it seems like there’s something to look forward to with a new administration on the way: better and faster direct communication and information about what’s happening with the government.
Check out the new Change.gov website:

I find this pretty remarkable in several ways. Read More