Chances are that if you are advertising in order to drive clicks to your web site, you’re probably using landing pages as a campaign component. Read More

A good interface design will grab the users’ attention, but users have to able to easily read the text in order to grasp the information they desire. That seems like such a basic premise, but it’s surprising how often I encounter sites where the content seems completely disregarded. Here are some basic 101 tips to provide users a good reading experience on your website.
Avoid too many font sizes
Font sizes are signals to a reader and like other means of visually differentiating elements, Read More

At the National Retail Federation Convention (NRF) last month, Intel demonstrated prototypes of innovative and interactive digital signage that can customize messages to viewers based on key data points determined through the use of anonymous video analytics.
As a viewer looks at the system screen, the built-in camera technology analyzes data such as gender and age, audience composition, time-of-day and other criteria, which enable the system to display tailored content and graphics based on estimated demographics. Read More

Obama may have had more positive response in the social media chatter as a result of his first State of the Union speech, but Jobs had nearly 7 times the volume.

Great infographic in Mashable thanks to social media analytics firm Viralheat. Read More

American Red Cross launched a mobile fundraising effort on January 12, approximately three hours after the earthquake struck Haiti. As of 9am today, less than two days later, more than $3 million has been raised. And it keeps coming. Read More

Hey Everybody,
I read a great article on the Harvard Business Journal Blog this morning. It consists of their top six predictions for changes in social media in 2010. As you might expect, they see three major trends: rapid expansion, standardized adoption by companies and more niche focus.
So here are their predictions (I am especially interested in #3 and the recent Facebook changes will affect corporate giveaways on that network).
1. Social media begins to look less social
With groups, Read More

In select markets, Google has recently launched a local business advertising platform. This new service is based on a flat monthly rate and offers powerful analytics to help business owners determine the effectiveness of their business listings.

There’s no question the traditional newspaper business model is facing profound challenges. The number of those willing to pay for home delivery is shrinking and advertising revenues are shifting as a result of increased options for local advertising… meanwhile costs are going up. Daily metro newspapers simply can’t make enough money to support their old traditions and they didn’t embrace or leverage change to their benefit.  Instead they “sold” web advertising as an add on, which diminished the value (plus most newspaper web sites stink).  Read More

I’m venturing a little off-genre today. This might fall into the tips/advice area of commentary but I think it’s important because of the impact that something as simple as email has on our lives. It’s time to address something: You have too many email addresses. Well, you most likely do. Just about everyone I know has at least two that they view as interchangeable. Usually many more depending on how long they’ve been using email, how many jobs they’ve had, and how much they pay attention. Time to suggest ways to simplify.

I have your Reader rather than a Kindle (I received it well before the Kindle frenzy). And your latest decision makes me feel very good about that.  And would probably sway not only my next purchase of an upgraded device to your brand, but also builds my loyalty your brand overall.  Bravo!

Dear anyone else that cares,
What decision?  On Thursday, Sony Electronics announced that by the end of the year it will sell digital books only in the ePub format, Read More