When consumers want to learn more about a business, where do they turn? Here’s a clue – the answer is no longer a three-inch yellow brick of a book that ends up on your doorstep. Read More

With great power comes great responsibility.” – Uncle Ben, Spiderman
Thanks to the internet, a seemingly never-ending social unrest, and our ability to make a global impact with just a few keystrokes, consumer power is at its height. Read More

There’s a (probably) apocryphal story about Henry Ford, that he told his advertising manager he was tired of seeing a particular Ford ad, and it was time to create a new one.
But the ad hadn’t actually appeared in the media yet. He was just tired of seeing it in interminable internal meetings, so he assumed everyone else would be bored with it, too. Read More

What’s wrong with your brand becoming synonymous with the category? If everybody is asking for your product by name, isn’t that good?
Yes, up to a point. When buyers can no longer discern your product from its competitors, however, you’ve become a commodity. And price becomes the motivator for purchase. You’ve lost the ability to command a premium price or secure a primary stocking position. Read More

Bozell, a full-service advertising and public relations agency, has been named the winner of the National PR News Finnie Award for the Communications Campaign category for the #FNBBucketList promotion for First National Bank of Omaha. Read More

Creative marketing communications firm Bozell today announced the promotions of Deanna Meyler, Ph.D. and Duane Siebler to managing partner. Read More

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.

One of the more interesting panels I addend at SXSW was titled FutureShop – Virtual QR Stores NFC Receipts and more. The focus of the panel discussion was obviously mobile and how consumers have changed their behaviors. Read More

I was fortunate to get a front row seat to an interesting discussion with Kevin Smith. Smith is a screenwriter, director, producer, comic book writer and content creator. He shared enlightening details about his career and childhood. His career has continuously transformed based on his desire to follow his passion as an artist.

I attended a SXSW with Writer and Director Joss Whedon. He has an amazingly quick wit and obvious passion for storytelling. Character development is critical in his writing. He feels that all characters in a film must have a reason to exist.